It was a matter of time before it happened. Facebook hit the nail on the head when I spent $ 1 billion on Instagram in 2012. Since then, the importance of the USA Educational Mailing Lists photographic network in the field of social media has only grown, becoming essential for design, travel, or fashion firms, as well as for influencers. The big problem when exploiting its full potential is that it did not let you put links beyond the bio, making deriving the traffic from Instagram to your product files was difficult, forcing you to resort to some , now with links. But that will not be necessary: you can finally sell your products through Instagram.
This week it has been made available to all those who have an Instagram Shopping business account that will allow you to convert your profile into an e-commerce , with all the potential it has to take advantage of the enormous traffic of the network as well as Take advantage of impulse buying.
So that you can get an idea of what the shopping circuit is like, I propose you as an example a brand of headphones that I like a lot as they communicate and that already has Instagram Shopping activated. His name is Skullcandy.
I have tried to screen all the steps, in which a person chooses a product and it is derived to the direct purchase.
For Instagram addicts like me, being able to buy directly from the platform is a danger to my important pocket. Imagine the power that this has for all compulsive buyers. hehehe
Of course, we must bear in mind that at the moment this option is limited to those stores with physical products, digital products and services must wait.
This is how Instagram Shopping works
To access this option you must meet the following :
- Update to the latest version of the app.
- Have a company profile.
- Have your product catalog integrated into Facebook through Shopify or BigCommerce, or directly from the of your online store.
- Have published at least nine photographs.
From that moment you can enter clickable labels in your publications that will take your potential client to the product profile of your website using a browser integrated into the application. The process can not be simpler:
- You create a new post with a photograph, as you have always done.
- Click on the “product tag” option.
- You choose the product of the catalog that you have imported to Facebook.
- And you publish the photograph.
And that’s it, your customers will be able to buy your products without leaving Instagram, something that surely many of you were wishing and that, in fact, you asked us often if it was possible.
Sell your products through Instagram, the logical step of the social network
It’s no surprise that of such a step (in fact it had already been trial months in the US, has now made the leap to Germany, Australia, Brazil, Canada, Spain , France, Italy and the United Kingdom) Mark Zuckerberg has been trying for some time put your foot in the terrain of e-commerce, good proof of this is how you can integrate into your Facebook pages the catalog of online stores or the Marketplace that has integrated into your mobile application to buy and sell second-hand items . But the reality was that of all its products, Instagram was the ideal for such an integration.
Having a good growth strategy on Instagram was already essential for fashion or jewelry brands where they could do an exceptional job of brand image, but now that they can increase their sales directly, the presence and the investment in which in another moment It was a social network of hipsters is mandatory.
Having said all this, I suggest that if you gave importance to this network as a business opportunity for your store, now you should take it much more seriously. As much as possible, try to publish more and better content of value . Because if you do not do it for your business, your competition will already be doing it. Choose and think well what you are going to publish, keep a good frequency and to get the side .
I hope this post has been useful for you to know how to exploit Instagram to sell your products.