In eight years the penetration of televisions connected to the Internet will have increased fivefold. In 2010 it barely reached 5% and the estimate is that in 2018 we will touch 27% of televisions with an Internet connection.
Right now, 1 in 10 devices is, according to a study conducted by Digital TV Research in 40 countries around the world. The Mexico Mobile Database proportion, translated into constant and sound figures, is 228 million televisions that in 2018 should grow to 760 million, that is, 1 in 4.
The study foresees a steady growth in Internet penetration in household television around the world, around 3% every year. The United States will stop leading this growth at this time, which will be higher in other countries where there is still more room for improvement in these indices. Currently a third of televisions connected to the Internet are in American homes and forecasts estimate that this proportion will fall to 23.5% in 2018.
Countries like China, on the other hand, will give a strong push to this sector and will go from representing just 0.16% on this world map, to having 6.6% of televisions with Internet.
The growth rate will not be different only geographically speaking, also in terms of the sources of connection to the network. The greatest growth will be experienced by Smart TVs . Several years ago, television manufacturers incorporated into their mid-range and high-end models the possibility of allowing them to install applications or play content available on the Internet. Its use has multiplied by four in the last three years, and it is estimated that in 2018 it already represents 34% of the total, going from 110 million televisions at the end of this year, to 259 in 2018.
It is followed by video game consoles , which will double the figures for this year and in 2018 we will talk about 176 million of them with access to online platforms and a web browser. Third, there will be televisions connected to multimedia centers that act as Smart TVs that allow access to services streaming , such as Chromecast and similar products. This year they will reach 34 million televisions connected in this way and in 2018 they will reach 126 million.
Por último, los televisores conectados a través de operadores de televisión de pago, por su parte, alcanzarán los 117 millones.
Young people are the ones who row the Brother Cell Phone List fastest in this direction and seem to have oriented their use towards online video platforms such as Netflix or YouTube. Three-quarters of American youth ages 18-34 watch this type of video on their Internet-connected televisions, compared with 68% who use them to watch pay-TV content. On the other hand, in the upper age segment, between the ages of 35 and 54, the use of television to access pay-TV programming is much more common.