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10 keys to creating a successful Pinterest strategy

Pinterest is used by millions of people looking for inspiration and ideas to recreate. In other words, pins are ideas through which you can inspire people, either in a particular way, or by following a marketing strategy that allows you to achieve your goals. Following a correct strategy on Pinterest, you can reach certain objectives, which we summarize in these four points:

Build brand awareness, through stories about your product or business Cocos Islands Keelings Email List.
Improve engagement, that is, inspire people to save your pins.
Promote traffic to your website.
Convert pinners into potential clients.
To achieve all these objectives, we have defined a series of steps on good uses of Pinterest, which will help you create a successful strategy on this social network.

10 keys to a successful Pinterest strategy
one . Use persuasive images

Many Pinterest users may not have time to read your pin descriptions, but they may be drawn to your pin images. Try to always use images with a studied composition, in high quality, and avoid those that are too pixelated or that occupy too much.

Generally, lifestyle images tend to be more attractive Cocos Islands Keelings Email List to the user than those that show the product in a simple way. For example: in your Pinterest strategy, the image of a dress in a photograph with a model will be more effective than the same garment on a white background. Or an image of a lamp placed in a living room, than the lamp itself, as if it were a typical online store photograph.

  1. Focus on the product you promote

A clutter or excess of information (both visual and written) on your pin can confuse people and discourage them from buying your products. The pin should focus on the product or business that we are advertising. If we make a pin on a lamp, that the image and the description focus on it, not on accessory elements.

  1. Provide detailed descriptions about your pins Descriptions help make our pins more convincing. In your Pinterest strategy, use texts that complement Cocos Islands Keelings Email List or help to understand your pins, with important information about the products shown.
  2. Write details in your pin titles Try to think of not too long sentences that with a single reading make it clear what your pin is about. They can be short descriptions of your products, inviting people to continue reading and taking an interest in your pin.
  3. Make your brand visible in pintrategy on Pinterest

Find a way to incorporate your brand on your pin. Doing it tastefully will help give you credibility and make people better understand the essence of your brand Cocos Islands Keelings Email List. If we include a product we can do it with its packaging, so that it is recognized.

We can also use watermarks of our logo, or it subtly placed at one end of the image. Of course, without overdoing it: using the product, its packaging and the logo in the same image could be too artificial.

  1. Use a vertical arrangement of its pins

The pins are arranged in columns. Avoid using images that are too long or in landscape format. For a good looking page on Pinterest, ideal image proportions are set at 600px wide by 900px tall.

  1. Echo the news Users want to discover new ideas on Pinterest. Make sure to highlight any news about your brand to keep people alert to your ideas.
  2. Use the texts in the image if it requires it. Strategy on Pinterest

If you need to make your image clearer, you can consider adding a little text to it. For example, a product feature that is not visible in the photograph or other details that are not readily apparent at first glance.

  1. Show multiple products on a single pin

Pins with a product collage generally lead to higher visitor traffic to your website. Speaking in the same image of multiple options arouses curiosity in the user Cocos Islands Keelings Email List. For example, if in the same pin we show a chromatic variety of a shirt, it can intrigue the user and lead him to visit your website to take a closer look at all the available options.

  1. Include lists or tips

Make a call to action with pins where you include lists or tips. You can include them through a set of products in the image, or capture it through text in the photograph Cocos Islands Keelings Email List.

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