Marketing is a science that takes advantage of numerous channels to bring any idea, product or service of a company or any entity to a specific audience. With new technologies, digital marketing has been one of the great exponents of how the internet and marketing can go hand in hand and show tons of ideal creative ideas to bring brands closer to users 澳大利亚电话号码表.
But, in recent years there has been an increase in a type of marketing that seemed impossible to sustain. SMS Marketing or SMS Marketing is gaining enormous force. The reason? The truth is that there are many, and we will see the most important below.
The 10 facts that demonstrate the potential of SMS Marketing
The potential of SMS marketing is huge. We must bear in mind that the audience that exists through this channel is gigantic, and that is that mobile phones accompany us everywhere on a daily basis. There is no one without a smartphone in their pocket or nearby. For this reason, marketing agencies know that it is an area that must be exploited to the maximum. There are many companies that offer the service today, and some of them are really good at it.
But, what is the reason for giving so much strength to such an old contact channel for campaigning? That is something that we are going to leave in the hands of the numbers and the data. Next, we leave you a compilation with 10 amazing statistics of SMS Marketing courtesy of TechJury among others:
1 – It has a gigantic audience
The data leaves no doubt. Worldwide there are a total of more than 3.5 billion people who can send and receive short text messages, SMS. This type of marketing has, therefore, the ability to bring companies closer to a huge audience.
2 – A safe channel to reach adults
Today, more than 90% of adults in all parts of the world have a mobile phone or a smartphone. Thus, any firm that has this audience as a target has it perfect.
3 – Target more responsive
All digital coupons that are usually sent by email have a redemption ratio of between 0.5 and 2%. In the case of SMS, this ratio is multiplied by 5. The current average number of users who redeem the coupons that come to them by SMS is 10%.
4 – More influence on purchase intention
With an audience that does not stop growing, this data is most curious. 79% of mobile phone users base their purchase intention on SMS proposals. These messages influence much more than pop-ups, emails or any other notification.
5 – Better response than calls
This data is devastating. The response rate to SMS versus phone calls is 295%. The audience is much more likely to respond to short messages than to take a call from a company.
6 – Quick read content
SMS, in addition to opening faster, are also easier to read. Approximately 90% of those produced can be read in less than 3 minutes. Something ideal to send a clear and forceful message.
7 – They are not left unread
Curiosity is something very powerful, especially when a message of this type arrives. 74% of people who have a mobile phone do not even have an unread SMS. That means that 74% of people will read the messages of any SMS Marketing campaign.
8 – Users prefer them
The data of favorite channels to contact the consumer, by the latter, make it very clear. SMS is the favorite way. Here the exact figures:
SMS: 48%
E-mail: 22%
Notifications in apps: 20%
Ordinary mail: 8%
9 – Greater fidelity
Any loyalty promotion or affiliate system works much better on SMS. 90% of consumers who have signed up to a company loyalty club via SMS have a greater sense of being enjoying real benefits. They feel better valued and appreciated by the company.
10 – A field focused on business
Interestingly, the field of short text messages is closely linked to the professional sector. This gives an air of more seriousness to the content that is covered through them. In fact, more than 80% of people use SMS for business or work.
There is much more data and statistics that show how well the strategies that rely on sending and receiving SMS work. The public interacts more, more promotions can be launched and even much closer messages. It has something that makes it very special, the numbers make it more than clear. socialposts
