Smart TVs have begun to gain a foothold in Spanish homes, although it seems that users are not taking advantage of their main advantage: the internet connection. The first Report on Connected Televisions, published by IAB, shows that 2 out of 10 Spaniards have a smartTV at home, of which 64% are not connected to the internet.
The main reasons mentioned Pakistan Mobile Database by these users is the lack of time or habit, in addition to using other devices, among which the smartphone (84%), the computer, either portable (78%) or desktop (68%) stand out. ), and the video game console (50%). In our country, tablets still appear in the background (44%). On average, users use 4.4 devices to access the internet.
The smart TV has not come to replace the rest of connected devices
The conclusions of the IAB work highlight that the use of the smart TV is not detrimental to the dedication to other devices, but that 64% of those surveyed affirm that they continue to use the same devices as before, and even 30 % recognize that they make greater use of them.
The profile of the connected television user is mainly that of a young man, with higher education. This user accesses this device to consume audiovisual content, mainly from their living room, and during prime time (92%) or at noon (55%). 58% do it alone, or in the company of their partner, while 44% carry out this activity as a family.
Regarding the type of content they prefer, 78% opted for foreign series, cinema or news. On the other hand, 69% choose national series and sports (60%).
It is also important to highlight that, despite the still low penetration rate of smart televisions in our country, there is a great awareness of them on the part of users. 86% of those surveyed who do not have a smart TV do know of its existence. Of them, 4 out of 10 have used it.
The IAB study has also been concerned with knowing the time in which users watch television, reaching the conclusion that new technologies in principle have not reduced the time that viewers dedicate to traditional television. 52% of those surveyed affirm that, since they have a connected television, they visit the same television content as before, 18% even admit that this amount has increased. Only 30% responded that they watched less traditional television than before. 37% confess that they use connected television to watch those programs that they could not see at the time of their broadcast, while 16% go back to watching programs that they had already seen before.
The area in which connected television has affected the most is in terms of online video consumption. 67% of those surveyed affirm that since they have a smart TV they have stopped renting and buying DVDs, since this Brother Cell Phone List type of content can already be consumed thanks to this device. In total, 16.3 million users consume audiovisual content online. YouTube is the preferred option to carry out this activity (71%), followed by television on demand (32%).
The data reflects the high interest on the part of users about audiovisual content, which they access through a wide variety of devices. Smart TVs have come to complete this range of devices, although it still has a long way to go to generalize its use.