All the experts agree that 2014 will be a key year in the change of the music business model in Spain. Numerous more established trends in the US, the UK or Japan have already made their appearance and, as the misgivings traditionally arouses in our country are overcome and the native digital generations take over, the ecosystem will change dramatically. . La agencia de marketing digital especializada en música Woo Media ha efectuado un estudio en el que recopila las 20 tendencias clave de música, tecnología digital y social media marketing que van a marcar el cambio de guardia en el sector este año. Éstas son, brevemente explicadas:
Discoverability: It is increasingly crucial to tag music clips with intelligent and dynamic metadata that favors the discovery of related artists, related sounds and complementary proposals.
Big music data Music : recommendation programs that offer personalized proposals based on complex algorithms that assess the Ecuador Mobile Database profile of the listener, their history of previous listening, the day and time, the geographical location, the weather …
Human filtering : The musical offer grows exponentially, so the screening is more necessary than ever. Electronic or social recommendation systems are not enough. The figure of a music curator who filters, selects and orders is becoming more and more fashionable. How do you hear it! In the middle of the digital revolution, the DJ and the radio announcer of all life have returned.
Multiplatform streaming : Music is gradually ceasing to be stored in the form of a digital file, let alone on physical media. Users will access their favorite playlists and themes, located in the cloud, from different devices.
El CD, un souvenir: A medida que el streaming se convierte en la principal vía de consumo musical, el disco físico tiende a convertirse en un obsequio promocional, en una pieza para coleccionistas o en un artículo premium.
Chip wristbands : The wristbands equipped with RFID (Radio Frequency IDentification) technology are being imposed in festivals and outdoor events as a system of access and payment of drinks, but also to speed up the login in social networks, to share online and to engage to users in brand loyalty programs.
Crowdfunding Crowdfunding : will take hold and its success will increasingly depend on the artists knowing how to reward the audience not only with the album or the ticket for the concert in question, but with real added value.
Digital resale of tickets : No more selling the ticket to that concert that you can’t go to with a poster on the wall. The secondary market for tickets has grown and websites that connect buyers and sellers are proliferating, offering the maximum guarantees of payment and fast delivery.
Recognition : The times when you had a melody in your head but did not know the author are history. Software that recognizes songs and even hums is becoming more efficient and accessible.
Music gaming: Las aplicaciones móviles basados en algún tipo de juego musical (simuladores de baterías o DJing, batutas virtuales de orquesta, etc.) viven una época dorada.
Apps de eLearning: Nunca sustituirán a un profesor de carne y hueso, pero ya se puede aprender a tocar la guitarra, la batería o el teclado con versátiles aplicaciones interactivas para móvil y tablet.
Smart eTicketing : The integration of streaming, geolocation and eCommerce technologies offers incredible opportunities to sell, from the same application, tickets to concerts located near the user based on their digital listening preferences.
Aftermovies : Why let the magic of the live show fade? The musical content that hits the most is the aftermovie, recording and editing a fleeting musical event to turn it into a lasting and transportable product.
My TV life : Musicians no longer need to appear on television, but can create their own. More and more artists show their daily life and work through regular video installments to satisfy the endless curiosity of their fans.
User-generated content: The best video clip today is one that encourages fans to record their own version or even cruelly parody it on YouTube. Let them talk about you, even if it’s bad.
Direct : Broadcasting a live event on video is now easier and cheaper than ever. It will be popular to follow concerts on the Internet, in the same way that we watch football on TV. Is there a better way to promote them?
SoundCloud : It is the social network par Brother Cell Phone List excellence of music. It grows without stopping in number of users and in quality of content. The best gift from artists to their fans is to give them a mix or version of a song from time to time through this free platform.
Social media leads : As the world of social networks matures, they are increasingly conceived not only as spaces for conversation, but also to commercially identify potential buyers of your album or attendees of your concert.
Live social media: La conversación virtual ya forma parte de la realidad. Se lleva exhibir en co