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3D revolutionizes Outdoor Advertising with a powerful combination of technology and creativity

Notoriety, engagement and capacity for impact are the keys to its differential language Dubai Email List
Volkswagen, McDonald’s, Cupra or Amazon are some of the brands that have already opted for this format

After a 2020 marked by the fall in activity and investment as a result of the confinement by coronavirus, outdoor advertising has re-emerged in recent months driven by the return of citizens to the streets, the restoration of mobility in our country and the consumption growth in a context of moderate optimism.

Exterior recovers by betting on digitization and innovation in formats
The recovery of the medium, which has a penetration level of 77.3%, according to the Second Wave of the EGM of 2021, has also been produced by a notable transformation of the channel. During the impasse experienced during the health emergency, the agents of the sector have had the opportunity to reinvent themselves, betting on digitization, data management and innovation in formats and media. The channel has once again demonstrated looking for new ways of offering the medium to both advertisers and agencies, and thus once again demonstrating its proximity and notoriety by finding new ways of offering itself to both advertisers and agencies.

However, despite the return to normality, outdoor advertising continues to evolve. In this context, 3D has made a notable foray into the industry in recent months, offering, thanks to the combination of technology and creativity, new possibilities to impact the audience, reinforce engagement and improve the ROI of the marketing strategies of the companies socialposts.

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