ways to lose customers with your website
The objective of your website is surely to present your company to the public how to get phone number of a person in india, show your services, reinforce your image and stand out from the competition. And all this is done for the end, to get new and more customers or to retain the ones you already have.
The way you address your customers, how you communicate with them and the way you sell your services is the key for a business website to work. If you do not communicate correctly with your visitors, it is very difficult for them to understand you.
Here are some of the most common mistakes made on company web pages.
- Your website does not look good from mobile and cannot be used
Recently we saw how Google informed us that the number of searches carried out from a mobile or tablet has already exceeded those carried out from the computer’s browser. That means that a high percentage of people who visit your website access it from their mobile or tablet. If your website does not adapt to these devices, simply for those people your website does not exist.
It is very important to make sure that the website you are going to order has a responsive web design, that is, that it adapts to all devices.
- There is no well-defined objective
All web pages must have a goal. And throughout the page what you are doing is directing the user who has just accessed to go where you want. If your company is dedicated to selling motorcycle insurance, at some point we must find a well-defined and clear button so that if we have convinced the potential client, they can create their new insurance.
If what we want is for the user to contact us and explain what services they need from us, the objective of the web will be to make the user send us a message or contact us in some way and we have to make it very easy.
- You have not optimized the keywords so that they can find you on Google
Keywords are what someone types in the search engine when they want to find something. It is what your potential client needs and the way they ask for it (look for it).
Google allows you to use the Google Adwords keyword planner tool for this.
Once we are clear about what our keywords are, we must include them on our website so that Google and the rest of the search engines can relate us to those searches. For this, a series of modifications are made to our website, it is what we call SEO (Search Engine Optimization).
- You arrive at the main page of your website and it is not clear what you do or what you sell
We will probably find the logo, the name of the brand or the company and it may even be deduced which sector you belong to and what your profession is … But does it clearly and simply state what you do?
Think how long it would take for your client to understand if he has found what he needs and you offer what he was looking for or if it is not clear.
- My company’s website is made by a colleague
Cool! If your friend is a good communication and web design professional, stick with him.
Today with all the information that can be found on the internet and the large number of tools (increasingly simple) that exist, it seems that anyone can make a web page and put it on the internet. There are many ways for free or at a minimal price that your website can publish in a short time. But the reality is that your website is the image of your business, a poorly maintained website, with errors or that simply has not been optimized can do more harm than good. The design, usability, structure and way of communicating with the potential client are things that you should not leave in the hands of just anyone. If you really want to take advantage of your website and position yourself ahead of your competitors, it is best to leave yourself in the hands of a good professional who knows how to advise and guide you so that your company achieves its improvement, sales or income objectives and thus grow. socialposts
