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55% of consumers constantly consult their mobile phone while shopping

The mobile phone is so integrated into our daily lives that it is practically part of ourselves 英国电话号码清单. This explains, for example, that 55% of consumers use it constantly while making their purchases in physical establishments, among other things to be able to compare online the prices of products similar to the desired one. At least, this is the main conclusion reflected in the study “The Future of Payments 2020” by UniversalPay, which also reveals that mobile is related to a series of consumer trends that continue to grow among buyers.

In fact, to all this we must add more than a third, specifically 34.2%, who also use it to take photographs with offers and advertising that they find. This percentage rises to 45% when it comes to taking pictures of the products themselves that arouse interest. In addition, almost 25% of buyers use the smartphone to ask for advice on the Internet before buying a product, and another 20% decide to buy a product similar to the one they see in the physical store online.

As the report confirms, the mobile phone has become a fundamental tool in the development of m-commerce and m-payments, options that contribute to the consolidation of unified commerce and integrated payments, two key concepts for the definitive success of the user experience in the digitization of payments.

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Jaime Domingo, general director of UniversalPay, assures that “these consumption habits, more and more frequent, favor the reduction of costs of the shops, generate greater convenience and less friction of consumers when facing the purchase process ”. For this reason, Domingo highlights, “it is important to create a common commerce platform that gives a twist to omnichannel, breaking down the walls of internal channels and focusing on the user experience”.

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In this sense, and according to the study, the commitment of businesses to unified commerce also includes the implementation of their own APPs for the telephone, m-POS solutions and other centralized tools in a single database, that is, the integration of all sales channels and all purchasing processes, to optimize costs, generate incremental sales and provide a unified user experience.

In order for this unification of channels to be complete and effective, an integration of the transaction system is also necessary to connect all business channels with the store’s payment terminals. Although, according to UniversalPay’s “The Future of Payments”, currently only 1 in 4 merchants has offline and online channels integrated in the same report, it is an upward trend, which will automate all daily operations by reducing business management times and integrating multiple payment operations. socialposts

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