A logotype or logo is a graphic element that fully identifies a person, company, organization or product and they usually include the markings Canadian Email Lists that they represent. Logos are communication, and closely related to the concept of brand and commitment; It is used by specific users to get the right communication and interpretation of the message. It’s really a direct form of expression anywhere in the world.
But don’t believe that using an image to represent a group of people is something new. If we look at the past of our history, we will see symbolic inscriptions that distinguish Canadian Email Lists one cave from another and represent the human group living in each of them. Throughout history the military has used banners with an image that would represent and distinguish them from their allies. Kings also used images for symbolic purposes, such as flags, swords, shields, and royal seals.
Currently these are more complex and need a study, so that it can be reflected with guarantee and effectiveness.
And whose features are:
-Clear: It must be readable in an acceptable way and users or clients do not have to try to decrypt your message. So it must be precise, distinct and clear to the general public Canadian Email Lists and, above all, of immediate significance.
- Ability to abstract: If the logo is not easy to remember, it has little basis. It is common for us to find gorgeous designs that are a real work of art, but as such, it has no practical function as a company logo, although there is an audience that attracts these types of logos, it will not be a wide market supply. This is a problem with a commercial image because although we need a glare, it is absolutely Canadian Email Lists necessary that this glare be accompanied by a memory; We need logos to capture, fascinate and easily remember users’ thoughts at the same time. For example, complex logos combined with 10 different colors are sometimes interesting, but not practical at all.
- Sustainability: The values and objectives of the company are centered on the logo and therefore its meaning cannot be changed unless the type of business of the company in question is changed. Now, for decades, new ideas and trends in this globalized world can change the design, shape or color of a logo. They also need to be scalable in any size.