90% of travelers around the world claim to be connected to mobile technology while traveling, according to a survey on trends in mobile use and social networks, prepared by TripAdvisor, which ensures that the desire to be connected with family Showing off about your trip are the main reasons that lead to this increase in the use of technologies during the holidays.
87% of world travelers and 89% of Spanish travelers confirm that they use mobile devices when traveling, according to the Kenya Mobile Database latest barometer prepared by TripAdvisor. The survey also reveals that travelers use social media to talk about their vacations, with one in five acknowledging that they use status updates to show off their trips.
According to the survey, nearly 1 in 10 travelers (8%) admits to using social media on their vacations to “make their friends jealous” and 11% say “it wouldn’t be a vacation if my friends didn’t know I’m enjoying it.”
Indians (37%) and Indonesians (30%) are the most likely to show off on social media during holidays, while Spanish (8%), Greek (5%) and Italian (8%) travelers are the least they brag about their vacation.
According to TripBarometer, travelers from Indonesia are the most likely to use mobile devices while traveling (98%), Spaniards 89%, while Canadians, with 59%, are the least, although they are still most users.
Worldwide, among all age ranges, those between 18 and 24 are the most passionate about mobile telephony, thus 95% admit to using mobile devices while traveling. Women (88%) tend to be slightly more attached to their mobile phones than men (85%).
Mobile telephony is allowing travelers to be connected at all times during their trip, whether through smartphone or tablet. Making calls (73%) and texting (62%) are still the top reasons to use smarpthones while traveling. In addition, a significant percentage use mobile technology to access social networks and seek recommendations on the go.
OPORTUNIDAD PARA EL SECTOR
The study reveals that hotel businesses worldwide are not meeting travelers’ expectations regarding the use of mobile devices, and Spain is no exception.
Despite the interest that travelers are showing for their mobile devices on vacation, about a third of hoteliers worldwide (31%) and in Spain (30%) do nothing to reach mobile phone users.
While in 2013 only 36% of hoteliers worldwide prioritized mobile marketing (compared to 45% of Spanish hoteliers), 53% of them plan to expand their mobile offering in 2014. 47% of Spanish hoteliers plans to increase its offerings for mobile devices next year.
USE OF SOCIAL MEDIA
A quarter of global travelers used social media to plan their last trip, to get recommendations (72%), view photos and videos of desired destinations (67%), search for things to do and see in the destination (60%) and to search for deals (45%).
According to the study, 61% of global travelers also heavily use social media during their vacations in order to keep in touch with their friends and family. The study reveals that 57% of Spanish travelers use social networks during their trip and are significantly more likely to use social networks to obtain recommendations (81%).
Most hoteliers use social networks Brother Cell Phone List to interact with current and potential customers (82% worldwide and 82% in Spain), with Facebook and Twitter being the most popular social networks. In addition, more than half of the hoteliers worldwide and in Spain claim to obtain the maximum value with Facebook.
The remaining 18% of hoteliers who do not use social media to interact with customers cite lack of knowledge (40%) and time (29%) as the main reasons. The good news is that in 2014 55% of hoteliers worldwide and 44% of Spain plan to invest more in social networks.