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A brand position in modern times

Nowadays, when it comes to advertising, we must talk about 4 organizations: Google, Facebook, YouTube and Twitter, and positioning with them is a hot topic, and it should be, because how else can you gain ground in this regard? With suitable market and such well-known clients? Next, I want to talk a little bit about the importance of each of these companies in terms of their role and position.

Google was celebrating its 12th anniversary on September 27 last year, but this time is enough to consolidate itself as the king of marketing in modern times, the history of advertising should be divided into 2 parts, before and after Google -Based marketing Belize Email Lists. ” Before Google, companies had to pay for expensive massive advertising campaigns, which could have little control, and would not be 100% effective in the end, for example, a beer company with its commercials on television and a large percentage of those who watched it were minors. Was, a part that is not part of the brewery’s target market; Now a company, thanks to interest-based marketing Belize Email Lists, can increase the level of campaign effectiveness and select the type of people who want to see its ads.
Facebook is the world’s largest social network and the second most visited site on the network, thus becoming a very attractive advertising medium. Facebook knows your age, your tastes, your favorite activity, and so on. Can you imagine how much it costs to market? Well, I dare say a lot, now I want to sell soccer balls, thanks to facebook I can put my ad on the screen Belize Email Lists of all people interested in football, can you? Imagine this possibility?
YouTube, the world’s largest video database. This site is the biggest proof of the power of video marketing, a good video will go viral and consumers will remember that companies like Coca-Cola and NIKE know it. “A picture is worth a thousand words … and a video is worth a thousand pictures.”
Twitter has, little by little, become a major communication and information tool by allowing major events around the world to be shared in seconds, and is the ninth most visited page in the world seeking to pay millions for advertising to companies like Pixar. There, for which it became a basic tool of modern marketing.
I wanted to talk a little bit about these 4 companies because any company that wants to gain a place in the minds of consumers needs to know not only them, but also how to use them better than the competition, big companies already understand this and So every time Destined advertises through these sites to increase their budget, it will also be large companies that consumers will remember, while small companies are dedicated to marketing in the traditional way.

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Coca-Cola is an example of the possibilities that the Internet offers when it comes to positioning. If you visit the Coca-Cola website, you will see that it offers users interactivity, competition on the one hand, video and several games on the other. Can you see how much power a brand has in a game for customer loyalty? Well, Coca-Cola knows it, and that’s why it does so. Consumers take place, and that’s why we find games like “Copa Coca-Cola”, a soccer game for a variety of platforms, including cell phones, where you can see the Coca-Cola brand everywhere while having fun, and thanks to the internet, this These types of games go viral, making Coca-Cola your master of soft drinks. It’s that simple.

From my point of view I do not mean to say that other media are a thing of the past, television is still a very influential mass media, such as radio and newspapers, but it is time that companies, especially the smallest, realize that internet has come and brought new trends. , Which, in keeping with the old trend, will give them a competitive edge that will allow them to compete with other companies regardless of their size, “This is no longer the big fish that eats.

Now more than ever, positioning is essential to the success of an organization, and the perfect way to achieve this is to combine the power of traditional marketing with the competitive advantage that new trends offer.

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