The new positioning of the company, aimed at becoming the world’s leading economic network, is accompanied by a transformation of corporate identity Indian Email List. This has been carried out in collaboration with the brand design company, Mucho, and taking as a reference the values of the firm: trust, security, acceptance and inclusion. Thus, Visa has opted for a more modern and dynamic image, which opts for monochromatic electric blue and leaves behind the gradient dark blue. In communicating this change, the company has shared the evolution of its identity throughout its history:
Evolution of Visa’s visual identity
As can be seen, the transformation features renewed colors for greater digital impact, a custom typeface created for optimal online experiences, and a new brand symbol designed to express the company’s purpose. As the multinational has pointed out, it is an outline of the visual identity, which will be implemented throughout this year in the more than 200 countries and territories in which it operates.
“With this evolution of the brand we want to reflect Visa’s ambition, what we stand for and what we strive for,” said Biggar. “With the world reopening and money moving more and more in new ways, there is no better time to show the work we do and the impact that a brand with purpose and with the scale of Visa can have to make it easier for people to, businesses and economies prosper socialposts. “