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A new generation of fairies

To the sound of the Cinderella song, “A Dream is a Wish Your Heart Makes,” Nike has brought the story of Rayssa Leal into an ad that could well belong to a Disney fairy tale Estonia Email Address.

Under the title of “New Fairies”, the sports brand – as a supplier of the kits for skateboarding athletes from the United States, Japan, Brazil and France – pays tribute to that moment in which Leal skates through São Paulo and, surrounding her, there are animated birds, mice, rabbits and a squirrel running around town with her.
The ad thus mixes live action with traditional animation, creating a fairytale atmosphere in which Leal shows off her skills.

Anime and transmission of values: common insights in the campaigns for the Tokyo Olympics
“New Fairies” has been directed by Fridman Sisters and produced by Stink Films. For its part, Wieden + Kennedy São Paulo has been the agency responsible for the spot.

At the time of filming the ad, Leal had Olympic hopes. She now, at thirteen years old, is a silver medalist having won in the female street category. “Skateboarding is a sport for women too, it is for everyone,” said Leal. “We just have to believe in ourselves and in our potential socialposts.”

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