To launch this type of campaign, Callao City Lights emphasizes that brands are not exclusively dedicating their budget to Exterior, but also to Digital Dubai Email Address. “Brands are aware of the potential of 3D, they know that creatives are going to go viral in an organic way on social networks,” says Gorka Pagazaurtundua. “3D is managing to attract customers who have never opted for outdoor advertising before, and it is partly thanks to its ability to make media noise, to get PR and publicity, that people talk about it.” She also points out that the space in the Madrid square has already planned half a dozen campaigns until the months of September and October.
Agents assure that 3D has great growth potential in Spain
It is for all this that the agents of the sector predict strong growth for this format in the national advertising industry, something that will allow the medium to increase its corresponding part of the budget pie in the sector. However, they are aware that 3D is in its infancy, and that it will require a greater understanding of technology and continued exploration of creative possibilities.
Although it is possible that, in the face of a more digitized reality, 3D could become the only Outdoor format in the long term, in the short and medium term it is destined to coexist with and complement conventional formats and supports. “Before, all the animated films we saw were flat. Then came Pixar with Toy Story. That is what is going to happen with outdoor advertising ”, they say from BCN Visuals socialposts.