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A Web-Branding Blueprint For The Experience Economy

Change is inevitable; as an economy matures, ages, and in the long run evolves into some thing new, changes ought to be made to our commercial enterprise improvement, advertising and branding. Failure to adapt to new realities results in doubtlessly unwanted dramatic results Denmark Email List.

We are all aware about how contemporary economies have grown from agricultural, to commercial, and directly to the facts-based totally, but in which do we stand now? Is the data economic system useless and in that case what is replaced it?

We want appearance no similarly than Maslow’s Hierarchy of Needs to look parallels between non-public and monetary increase in an advanced cutting-edge economy. The agrarian economic system glad the primary stage of Maslow’s hierarchy through enjoyable primary physical desires like food, at the same time as the industrial age supplied the goods essential to satisfy a diffusion of worries starting from safety to social popularity and status; the records economy furnished solutions to our cognitive desires, the desire for knowledge, however matters have modified. The Web has disrupted business as usual: the effects on the music, film, television, newspaper, e book publishing, and software industries, just to mention a few, has been no longer just dramatic, but stressful. The adage, ‘adapt or die,’ has in no way been truer for business. So where are we now at the non-public and economic pyramid?

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Be All You Can Be

At the top of this pyramid is ‘self-actualization’ the desire to make the maximum of our life and as the US Army’s slogan states to ‘Be All You Can Be.’ This is the relevant defining issue of the new financial truth, the Experience Economy.

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Authors B. Joseph Pine and James H. Gilmore state the issue of what enterprise needs to cognizance on in this new financial era: “While commodities are fungible, goods are tangible, offerings are intangible, reports are memorable and changes are successful. All other economic offerings have no lasting effect past their consumption.” – ‘The Experience Economy: Work is Theatre & Every Business a Stage.’

Experiences are memorable and changes effective, this should be your new marketing mantra, your marching orders to meet what the market needs: to be all you can be socialposts.

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