More and more brands are looking for their niche in an industry that last year moved 147,000 million euros
There are multiple forms of integration: from direct presence to insertions in the middle of games
Video games have long been a perfect showcase for brands and contribute to generating an impact on increasingly diverse and cross-cutting targets Australian Email list. They already did it in the offline environment: just cite the example of car brands in racing video games or the billboards of FIFA and Pro Evolution. But the popularization of the online sphere has multiplied the options, with insertions in the development of the games itself, at first; to which streaming sponsorships and, consequently, streamers have been added; and at a higher level, business partnerships with eSports teams.
The video game industry is expected to have a volume of 189,000 million in 2021
And interest has not stopped growing during the pandemic, during which all the numbers of, today, the fastest growing entertainment industry have multiplied. During 2020, the video game sector moved around the world 147,000 million euros, according to the consulting firm Newzoo, an amount that was 20% more than in 2019 and for the current year a turnover of 189,000 million is expected.
In addition to the pandemic, this industry has experienced sustained growth in mobile video games, where there is an established freemium model, whereby users have to pay to obtain improvements or avoid advertisements. In fact, spending on these media was 51,000 million euros compared to 37,000 for computers or 51,000 for video consoles. The latter have suffered a hiatus due to the shortage of microchips, or which has caused the delay in deliveries of the PS5 or Xbox Series X. On these platforms, a model similar to that of mobile phones has also gained weight, especially in mobile phones. online games such as Fortnite or Call of Duty, where it is possible to start for free, although the dynamics of the game itself forces you to pay for add-ons to continue advancing socialposts.
