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Alphabet: Google exceeds 50,000 million in advertising

The company that owns Google and YouTube recorded revenues of $ 61.9 billion in the second quarter of the year, which represents a strong growth of 62% after the 38.927 million in revenue reached by the company in the same period of 2020 cayman immigration contact number.

YouTube’s ad revenue grew 84% to nearly 7 billion
The breakdown of the total revenue figure has its main protagonist in Google advertising, which exceeded the barrier of 50,000 million dollars (specifically, it reached 50,444 million), after a growth of 59.2% over the 29,867 million registered in the second quarter of 2020. YouTube’s ad revenue grew even higher, by 84%, to slightly above $ 7 billion.

Alphabet has highlighted in its results report that YouTube Shorts, the short video platform that wants to compete with TikTok, surpassed the barrier of 15,000 million daily views in June, which is more than doubling the figures for the first quarter of the year. anus.
Ruth Porat, Alphabet and Google CFO, said in the earnings release: “Our strong second quarter revenue of $ 61.9 billion reflects increased consumer online activity and a broad-based boost in consumer investment. advertisers “.

Alphabet also specified that much of the growth in advertising revenue comes from its growing commitment to connected television and driving traffic to non-linear television content.

Philipp Schindler, CEO of Alphabet business, commented on this issue in the meeting with analysts: “The global movement towards online video and streaming continues: there are currently 2 billion monthly active users and every day more than 1 billion video. I think we are at the forefront of this movement ”.
Schindler provided the data that there are currently 120 million people a month who watch YouTube on television, which is a 20% increase over last year’s figures. This makes connected television the channel with the highest growth in users for the company and gives it the opportunity, according to the CEO, to increase the number and type of advertisers for which they have an attractive offer, since to customers more targeting a brand campaign can join smaller companies, even local ones, that require advertising closely linked to e-commerce and direct response socialposts.

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