The apple giant has dethroned Samsung by surpassing it in sales volume in the last four months of 2020, according to Gartner indonesia mobile number directory.
The latest market study of the mobile telephony sector from Gartner, corresponding to the fourth quarter of 2020, has indicated the fall of the Korean brand Samsung in favor of Apple. This is the first time that the company with the bitten apple has surpassed the Korean since 2016. Overall, the Gartner report points to a 5.4% drop in global mobile phone sales, which translates into a general decline in the sector compared to 2019.
The consequences of the economic uncertainty caused by the pandemic could have been worse. In fact, according to the consulting firm, the fourth quarter served to soften the fall. “Sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market downturn in Q4 2020,” explains Anshul Gupta, senior director of research at Gartner. “Even as consumers remained cautious on their spending and delayed some discretionary purchases, 5G smartphones and professional camera features encouraged some end users to buy new smartphones or upgrade their current smartphones in the quarter.”
Samsung’s race against Covid and Apple’s slipstream
According to the data in the report, Samsung’s total year-on-year drop was 14.6% in 2020, which translates into some 43,169,000 less-sold devices compared to 2019. In global figures, it remained the number one brand (253,025 .000 of sales vs. Apple’s 199,847,300); However, the trend in recent months has been especially relevant for the US company to dethrone the Korean.
As the attached Gartner chart indicates, Apple sold 79,942,700 devices in the last four months, while Samsung stayed at 62,117,000. Apple’s market share stands at 20.8% (3.7 percentage points more than the same period in 2019), while Samsung’s stands at 16.2%, approximately 1 percentage point lower than it reported in 2019. socialposts
