As a result of the pandemic, the number of app users in Spain went from 6.7 million in 2019 to 7.9 million in 2020, a figure that is expected to reach 10 million in 2024, being one of the sectors that most benefited telephone number details india.
The COVID-19 pandemic has changed habits across the board and has reinforced other trends that were previously on the rise. This has been the case of the increase in the use of smartphones and the increase in app downloads. In fact, it is expected that the revenue from the applications segment will exceed 85 million euros in Spain in 2024.
Checking the bank account, teleworking, making the purchase or making an appointment at the doctor are some of the activities that have been carried out electronically since the coronavirus came into our lives. In addition, it should be noted that all this is done through apps, so this has been one of the sectors that has experienced the most growth in the last year.
According to data from Statista, the number of app users in Spain went from 6.7 million in 2019 to 7.9 million in 2020, a figure that is expected to reach 10 million in 2024. As indicated by the same source, the Revenues from this sector will grow at an average annual rate of 7.6% in the next three years to reach 88 million euros in Spain, which means that in 2021 they will reach 71 million euros.
In addition, this places Spain as the seventh world market by business volume, which is led by the United States with 1,165 million euros at this point in 2021.
Spain applications sector growth
Increase the need to stand out to attract more users for apps
This unstoppable growth is making it increasingly necessary to find ways to stand out from the rest of the applications on the market. Originality, comfort, user experience, speed, design … Any element can make a difference when a person has to decide whether to download one app or another.
“This significant growth in the Spanish app market forces companies that want to be successful with their app to rethink the best ways to reach people,” says Juan Echavarría, CEO of Rocket Lab, an AdTech focused on growing the user base of any type of application.
“In the Spanish market there is great creativity in the world of applications, but many developers with good ideas do not know how to exploit them and reach the largest number of users,” says the expert. socialposts