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Articles in the book “Positioning”: The position of a brand in modern times

Markets have changed significantly, and with them advertising has had to innovate itself, with some traces of advertising still remaining a few years ago. Competition is new, technology has evolved, companies have evolved … and most importantly Bhutan Email Lists, customers are no longer what they used to be. Attempts to advertise, such as a few years ago, would be an ineffective activity for the company and in some cases negative. So what to do now? What should advertising in the new market look like?

Positioning is a term that has been around for many years, although its foundation has evolved under study and concept since the 80’s, it has been talking about the subject for over 30 years, and it even forms a pillar. Current ad.

To Reese and Jack Trout, they were undoubtedly great dreamers Bhutan Email Lists, and we owe them much to the basics of modern marketing; But despite his great foresight and wisdom, his theories cannot be blindly believed, let us remember that just 12 years ago the king of internet advertising appeared, “Google”, and any book on advertising that does not mention Google is undoubtedly incomplete. Will be In addition, the proliferation of the Internet has revolutionized the way businesses Bhutan Email Lists operate, and unfortunately this issue has not been included in the “Positioning” book.

I don’t pretend to consider this work as outdated, on the contrary, it seems incredible to me that such an important concept for the modern market has been created for so long. Undoubtedly, the positioning concept was a great breakthrough and its effectiveness can be seen in the success Bhutan Email Lists stories of companies like IBM, Burger King and General Motors, who were able to apply the concept properly and establish themselves as market leaders. .

I would like to highlight that the Internet has established itself as the most important means of communication at this time, taking its place over television, radio and newspapers; It is currently the preferred source of news and is expected to be a major learning Bhutan Email Lists platform in a few years. What’s with it? Well, being such an influential media, it has become an interesting platform for publicity A product or brand, and acquires a “position” in the minds of consumers.

Nowadays, when it comes to advertising, we must talk about 4 organizations: Google, Facebook, YouTube and Twitter, and positioning with them is a hot topic Bhutan Email Lists, and it should be, because how else can you gain ground in this regard? With suitable market and such well-known clients? Next, I want to talk a little bit about the importance of each of these companies in terms of their role and position.

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