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Be a leader in Sales

Some time ago a former student told me: Professor: “I want to be the best sales leader in the company where I work, what do I have to do?”

I told him: if you want to be an efficient leader, think that you have to be a “teacher, coach and apprentice” at the same time and I went on to explain what in my Oman Email List opinion a leader who manages a team of collaborators needs, be it sales, marketing, etc. .

Teacher

You have to act like a teacher, someone with significant ability, with the ability to teach and share your knowledge. One of your fundamental tasks is to teach permanently, with generosity and without omitting any knowledge, to everyone as if each one were the best Oman Email List.

Coach

The coach is the person who trains and directs a person or a team to achieve an objective or a goal and develop the skills of each one. He has to know how to discover the strengths and weaknesses of each of his disciples, know how to group them to optimize the group’s production Oman Email List through synergy. A good coach teaches how to get done.

Apprentice

The apprentice is someone who constantly learns, the leader must also dedicate himself to learning from his own employees, detecting the good, the regular and the bad, the bad to avoid repeating it, the regular to improve and the good or excellent to transfer to the rest of the team, for the group to improve. He must study, inquire and observe, he must find a way to do it better and better.

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He must correct in private, but congratulate in public, he must encourage and explain that the mistake is part of learning and that the mistake made and learned is not repeated Oman Email List.

When you see that your subordinate learned or improved, delegate, he has to grow, so you will grow too. Your instructions should be simple, easy to understand, you have to verify that the requested work is done better than before, when you see that your collaborator progresses, he deserves to be congratulated.

Teach your salespeople to dive, to detect opportunities, to analyze the strategies that your competitors use, when you have learned it and tried it and it works, teach and delegate.

Set goals if you want to improve, you have to exceed what you are doing, set quotas, control and teach, your objective must be to reach the goal, improve performance Oman Email List, in a good work environment.

Never replace the inefficient, your job is not to be a “super replacement”, you must be a Super Visor, because for that reason you cannot replace a team of 12 people, but you can teach 12 and that everyone improves. The good news is that my former student he is today a leader of a large company, in reality he is no longer a Sales Supervisor, he is the Sales Manager and very successful Oman Email List.

If you taught, coached, accompanied you and did not obtain positive results, it is time to analyze if the attitude is good (if you want to do it), if you see that this was not possible, evaluate if you really have the potential to assimilate and the willingness to want to learn If the answer is negative, analyze if it is not preferable to teach someone who wants to learn.

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