Creative solutions created to engage target consumers in an original way and to support agencies and brands in planning effective data-driven mobile campaigns indian whatsapp number database.
Exciting, surprising, entertaining, but also responding to a specific need or even anticipating it. The secret of the effectiveness of an ad lies in its ability to impact the user.
In a highly competitive market, and in an era where time and attention are scarce resources, it is difficult for a brand to become memorable in a matter of seconds. In addition, in the last year, the needs and purchasing methods have totally changed. The mobile has acquired an increasingly central role in the customer journey, as the most widely used medium, in multiple contexts of use, from the research phase to the purchase phase. In fact, mobile advertising can be the simplest and most effective strategic solution to increase awareness, personalize the offer, engage and retain consumers, in a direct and minimally invasive way.
Beintoo, an Adtech company of the Mediaset Group also based in Madrid, after a careful analysis of the evolution of the markets and consumer preferences, and an experimentation of the dynamics of experience and involvement applied to design, has developed a new series of proprietary rich media formats that can support agencies and brands in planning this spring.
The company, already known for its important proprietary location intelligence technology, and the wide range of audiences it uses to deliver hyper-targeted campaigns, has understood that it is essential to be able to truly capture the user’s attention and immerse them in the advertising message.
The new formats have been designed to respond to the new entertainment and leisure needs, arising from the recent pandemic, of consumers before an advertising message, so in this way it can stand out and remain engraved in their minds.
The ambitious goal of Beintoo’s internal Design Team is to take mobile advertising to a new level, says Beintoo Creative Director Fabio Cacciatore, “by offering memorable and enjoyable communication experiences through original and innovative formats.”
The 13 rich media can be divided into two macro areas: the first uses real play devices and is particularly suitable for the world of GDO and food, automotive, pets and travel; the second, on the other hand, is based on graphic effects and multiple gestures, which aim to enhance the variants or characteristics of the product and, therefore, are especially suitable for the world of fashion, jewelry, beauty, pharmacy, electronics and services.
“The first tests carried out by some of our clients have obtained excellent results. Ideal for transforming the product into a real game element, the Snake format has a participation rate (ER) of more than 5%. This format has made it possible to achieve these results in target feeding and GDO.
One phone company, on the other hand, relied on Overlap, which challenges the user to capture a moving element to superimpose on the background layout, achieving a CTR of 3% and an ER of almost 7%.
For the launch of a new television program, the Versus Vertical format was chosen, which took advantage of the dynamics of the discovery of something hidden, to involve the public up to an ER of 12%.
The Swiper format was undoubtedly fundamental to the success of the launch campaign for a new smartphone, offering the user the opportunity to explore the characteristics of the product from different points of view, giving the brand a CTR of almost 3% and a Very high ER of 20%.
“These are just a few examples, as the new formats can be adapted to all product categories. It is practically impossible not to find one that manages to capture the attention of a specific target of a brand ”, finally comments Roberto San Valentín, Commercial Director of Beintoo Spain socialposts
