Joe Biden will launch a Snapchat filter that transports users to the Capitol to participate from home in his inauguration tomorrow. Social networks have demonstrated their preponderant position on any issue, even if it is the profile of a president as in the case of Donald Trump and even a filter for the arrival of another such as Snapchat and Joe Biden.
The relevance of the platforms has Netherlands Mobile Database become clear and is such that they even blocked Trump, Snapchat suspended his account last week and it was not the first time that it had taken action due to concerns about the dangerous rhetoric of the president. During June he announced that Trump’s Snapchat content would no longer be promoted on his tab Discover and would only be visible to users if they subscribed or searched.
Now, he is supporting his replacement, since Biden’s inauguration will look different than those that occurred before in the event of a contingency, there will not be thousands of people gathered in the White House to avoid contagion, so the inaugural committee of the First President, he carefully planned to supply that encouragement with various strategies.
Christian Tom, digital director of the presidential inaugural committee, said that “this year’s inauguration has allowed us to create new, innovative and creative tools for Americans across the country to participate in the inaugural traditions and ceremonies while staying home to maintain everyone safe ”.
To begin they will be supported by televised events, with live performances by Lady Gaga and Fall Out Boy, accompanied by an interactive element, on Wednesday, Biden’s team will launch a Snapchat filter that transports users to the Capitol to participate from home .
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The inaugural filter will be selected on the Snapchat reel that day and users can take a selfie in front of the Capitol as confetti falls from above, to celebrate. As the camera rotates, they will be greeted by a Biden Jumbotron in front of a crowd of unveiling attendees whose faces are selfies submitted by online fans at a call previous .
The filter will play an exclusive message from Biden that goes directly to the platform’s users: “Hey Snapchat! It’s me, Joe. Welcome to the inauguration! ”.
The filter will also direct users accessing it to a live broadcast of the opening event.
The inaugural Snapchat filter is based on Brother Cell Phone List on augmented reality technology that Biden’s campaign used last year to get the vote. Before Election Day, users could point their cameras at USPS mailboxes and receive instructions on how to vote by mail. A resounding success in their executions, so they will try again.
“We hope this tool brings the inaugural experience to young Americans wherever they are and shares it with their friends and family,” Tom said in a statement about the upcoming filter.