U-tad, the University Center for Technology and Digital Art, points out Big Data as one of the most competitive elements and that provides the most added value to companies in defining their strategies. Currently companies from all sectors generate a large volume of data, however, in many cases they are unable to use it efficiently.
In a global environment in which 2.5 million trillion bytes of information are created every day, Big Data technologies can Macedonia Mobile Database make a difference in the business sector, offering new levels of innovation and competitiveness. The treatment of Big Data is positioned as a differentiating element in many sectors such as health, public administrations, telecommunications, distribution and logistics or the productive environment, among others.
Taking into account all the potential of Big Data, U-tad points out five great competitive advantages for companies that establish and develop an adequate strategy in Big Data :
Implementation of technological improvements that enable the acquisition of data and allow discovering the needs and points of improvement in the company.
Immersion of new variables in decision-making through automated algorithms: data analysis can substantially improve decision-making within a company, minimizing risks. Decision making is not always the same, some organizations are already optimizing their decisions by analyzing data from customers, employees, or even sensors incorporated in the products.
Innovation in the creation of products and services: it must be taken into account that Big Data allows companies to evaluate their products. Through data analysis, companies obtain very valuable information that allows them to create new products or redesign existing ones.
Customer segmentation to personalize actions: in this way, companies can target their services and meet the needs of their consumers in a specific way.
Improved accessibility and flow of information within the company itself. Companies that digitize data and enable tools to facilitate the search for information will create a faster and more efficient work dynamic.
No one doubts that we are in the Brother Cell Phone List era of Big Data. There is an exponential explosion in the acquisition, storage, processing and intelligent use of data. ” declares Raúl Arrabales, Head of the Engineering Area at U-tad. He also adds: “Big Data has become one of the main allies for companies, so much so that 80% * of them say that its implementation has significantly improved decision-making in their strategies. Staying out of this reality represents a cost for companies in their growth and a loss of competitive positioning. “