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Big Data is a rough diamond that should be learned to polish

The online medium provides a large amount of data on user behavior. First-hand information that, well channeled, can be very beneficial for small businesses. The information provided by Big Data is a diamond in the rough, which should be learned to polish.

For this, it is convenient to establish objectives, have professionals in the field and allocate the necessary resources. Companies have Panama Mobile Database begun to have analysts, technicians capable of drawing useful conclusions from the recorded data. These are professionals who have the right tools and know what to analyze, depending on the objectives set.

They allow you to detect trends and be flexible to changes. Thanks to intelligent analysis of Big Data it is possible to analyze the evolution of the market and know the current demand of the target audience, as well as their concerns and interests. In this way we can appreciate what type of products you consume, or know which ones you are looking for more frequently; detect those that have fallen into disuse and which others are gaining prominence. All this only by observing, without the need to ask directly, and influence decision-making, or interrupt the user experience. With this information, any company may be able to adjust its product or service to real demand, adapt to new trends and anticipate changes in the market. A great opportunity available to both adults and children that only Big Data is capable of offering.

Panama Mobile Database

Customers are willing to share their information, if they receive a personalized experience, tailored to their needs. According to GfK, 34% like to receive offers and product suggestions tailored to their interests. However, always respecting your space; If these actions by the company demonstrate too intrusive treatment, invading their privacy, they can annoy customers (77%).

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A small company can position itself as a benchmark in its sector thanks to Big Data. As we have already pointed out, the analysis of this data allows us to detect trends and business opportunities, which offers the opportunity to specialize in a specific area, and exploit that market niche.

Big Data is a window open to knowledge about the market and users in a transparent, precise and realistic way. Hence the need to delve into this area and begin to unravel its mysteries. A task that still resists companies:

Only 1 in 5 companies is capable of applying Big Data to their marketing objectives (Econsultancy and Lynchpin). An area in which 60% of companies indicate that they have been working since 2009 and have not yet achieved it. One of the main problems they face is the large amount of data that is produced on a daily basis. It is a difficult volume to digest, if you do not have the right tools and resources.

However, there are also companies that are able to appreciate the result of your efforts. According to GfK, 62% of marketers in the UK say that their marketing strategy has improved thanks to its application. Although very few companies lack a strategy to manage Big Data, approximately 9 out of 10 (86%) of the 896 companies surveyed by Econsultancy admit that they have been able to take advantage of the Brother Cell Phone List data provided by web analytics. At least on occasion. Everything is a matter of proposing a strategy and betting decisively on Big Data.

Information, well managed, is power, a great source of opportunities available to any company, the results of which benefit both the organization and customers. The latter win in terms of user experience and product customization.

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