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Big tech shows notable increases in their advertising revenue in the second quarter

Growth percentages were greater than 50% in all cases
Google’s ad revenue exceeded $ 50 billion

The five large technology companies, and in turn very prominent players in the advertising and brand communication field, have registered appreciable increases in income in their results for the quarter ended in June, which were made public throughout the past week cayman islands email addresses.

The results of Alphabet, Facebook, Amazon and Twitter correspond to Q2 of 2021, while those of Apple are those of Q3 of fiscal year 20/21
Alphabet (owner of Google and YouTube), Facebook, Amazon and Twitter reported the results of the second quarter of their fiscal year, which in all four cases corresponds to the calendar year, while the results of Apple (which on the other hand may be considered the company of these five in which advertising services are less relevant), correspond to the third quarter of its fiscal year 2020/21.

In all cases, the evolution of income was very positive, since the annual comparison of results is greatly benefited both by the rebound in activity after the worst of the pandemic had passed and by the acceleration of the digitalization process of society and the economy that occurred as a result of the confinement.

In their analysis of the results, the companies speak of the recovery of activity and advertising investment, especially in some sectors, of the growing importance of online video and of their continuous efforts to improve their offer to advertisers socialposts.

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