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Bookmakers accelerate their advertising spending ahead of restrictions and disappear from soccer jerseys

On September 1, the Gaming Law comes into force, which will restrict the announcements of gambling operators at dawn Armenia Email List
Half of LaLiga clubs have had to change sponsor due to regulation restrictions

In November 2020, the Government approved a Royal Decree to regulate the advertising of online gambling and games of chance, with the aim of prohibiting advertisements outside the hours of one to five in the morning and anticipating fines for operators of up to one million euros, as well as the suspension of business activity. It was the first stone of a legal limit to the commercial communications of the betting houses that will be completed in September with the approval of other restrictions in the so-called “Gaming Law”.

“All invasive advertising will disappear and there will be no spaces on shirts or stadiums”
This package of measures was presented as one of the star projects of Alberto Garzón’s Ministry of Consumer Affairs, which last week took stock of his activity at the head of this portfolio. His appearance before the media began precisely with an evaluation of the regulation of betting houses. “We have approved a Royal Decree that will put an end to abuses by gambling and betting companies in relation to advertising in certain media. From September 1, all this type of invasive advertising will disappear and there will be no advertising in stadiums, on T-shirts or celebrities promoting betting and gambling houses, nor will there be any advertisements on radio, television or any other type of advertising medium ”, Garzón declared, making a preview of what will come rather than what has happened in the first months of restrictions, in which gambling operators, far from reducing their investment, have increased it.

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According to the Directorate for the Regulation of Gambling, dependent on the Ministry of Consumption itself, online betting houses dedicated 71.4 million euros to advertising in the first quarter of 2021, which is 20% more than in the same period of the year last. Therefore, since the first restriction measures were approved, included in the Royal Decree of Commercial Communications of Gambling Activities of November, gambling operators have invested 120 million euros in advertising, which represents 30 more (22% year-on-year increase).

“The Decree has been difficult to carry out and has faced many obstacles. Its priority is to protect public health, especially that of those people most susceptible to having some kind of problem when they participate in this type of activity ”, insisted Alberto Garzón, Minister of Consumption, who has seen how in the last year the General Directorate of Regulation of Gambling has detected an increase in active players of almost 20% to reach 1.48 million. These records have been opposed by the Spanish Federation of Rehabilitated Addicted Gamblers (FEJAR), which claims the unification of the legislation on gambling, and is that despite the new law, the regulation of betting houses physical still in the hands of the Autonomous Communities socialposts.

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