One of the important aspects frequently forgotten when starting a business or enterprise is the creation of the brand image. This is not surprising, as the concept of “branding” is in common use among marketers and communicators, but unfamiliar to the general public.
The first aspect to consider is the fact that advertising your own product or service dryly and “as is” is not a valid strategy. In the market and through communication, each enterprise needs to differentiate itself, in such a way as to provide added value to what it offers Latvia Email List. This added value is nothing other than the brand. Building a clear brand image enables consumers to choose us based on intangible attributes, hence the importance of forging a recognizable and attractive spirit or identity.
The ABC of web marketing
Today, every startup or company builds a space on the Internet Latvia Email List. Website, blog and social networks are the most frequent resources and can already be considered basic and unavoidable to achieve a web marketing presence, because the competition that you may have will surely be using them or planning to use them. Hereinafter we will point out a series of tips to keep in mind with regard to brand image on the Internet:
- A consistent brand image. Because the presence of our brand will be distributed on many web pages and supports, which may include those already mentioned (main website, blog, social networks), plus others (mobile, web applications, banners, mailing), it is essential to maintain a coherence in communication. This coherence can be achieved from distinctive design features (logo, typography, colors), as well as the wording (tone of communication, layout of the text).
- Seriousness is not always necessary, professionalism is. Internet users tend to distrust the content they find, and with good reason. Whatever the activity Latvia Email List or product that you offer and especially in the case that online shopping is allowed, professionalism must prevail in communication, so that the consumer has full assurance that he can trust the prestige of the company. Mark. Notes in journalistic media, a large number of “fans” on Facebook and flattering comments from clients on the blog can be an excellent contribution in this regard. In some cases, there are even prestigious online media that make it easy to send your own news.
- The Design, the image itself. Design is one of the main letters of presentation of your company, and in this field the word “image” takes on its most literal meaning Latvia Email List. This point usually generates many doubts on the part of entrepreneurs, because there is a wide range of prices and design services, which can confuse even the most determined of entrepreneurs. Luckily lately the task has been simplified thanks to sites dedicated to logo design.
- Common sense. We cannot fail to mention one of the fundamental factors of communication: common sense, which will allow us to overcome many foreseeable obstacles, and save the many consequent hassles. Common sense is what tells us, for example, which domain name, of which our company may have, is easier to remember. Or that your own domain is much more professional than staying as a subdomain of WordPress or Blogspot. Thanks to WordPress.org, you can download the WordPress structure and host it on any hosting, being able to later adapt it to your needs with countless free plugins that are available.
- Social networks. Currently, it can be said that 50% of web marketing necessarily goes through social networks, especially the most popular ones Latvia Email List, such as Facebook, Twitter, LinkedIn and YouTube. Well used, social networks allow to enhance any communication and spread the brand to unlimited extremes. Integrating our website with them allows us to interact with users and get to know them better. An interesting tool in this sense and that simplifies the task is Wibiya, a bar that can be integrated into any website and allows the Internet user permanent accessibility during all navigation.
Considering these guidelines will allow us to consolidate a brand image that will not only make our product or service recognizable and distinguishable from the competition Latvia Email List, but will also promote consumer loyalty. Branding has become a fundamental aspect of today’s Internet, in which the network of networks has “reduced” the world, in such a way that we and our competition are just a click away.