The behavior of the brands has also been changing with the tightening of the deadlines and the strategic bets for electrification. Tesla’s irruption as a native, zero-emission teaching made more than one executive squirm in his chair email marketing costa rica. Those who were first skeptical of this change are now openly in favor of the zero-emissions future, as demonstrated by the manufacturers’ own plans to produce only 100% electric vehicles.
This is the case of Volvo, which in March announced that from 2025 all its sales would correspond to hybrid versions, while 50% would be electric. The aim of the Swedish brand is that by 2030 its entire range will only be made up of zero-emission vehicles. Even more premature is the desire of Ford, which has set 2026 as the year in which it will only sell plug-in hybrid or 100% electric cars. Likewise, the North American manufacturer aims to stop selling combustion cars in Europe by 2030.
In brands with a more premium character such as Jaguar, price is not an obstacle to selling, hence their assumption of an emission-free future is more conducive. In this way, the British brand intends to stop marketing combustion engine cars in 2025. The same will happen with Land Rover, which despite selling off-road and heavier vehicles, in which the switch to batteries is not so easy, has decided that in 2030 all its cars will be zero emissions. At an even higher level of luxury, Bentley, which has a narrow and exclusive range, has shown its commitment to being zero emissions by 2030.
For general manufacturers the total conversion is more difficult, due to the large number of models they have, but brands such as Renault have already established ambitious roadmaps. The French brand aims for 65% of its sales to be electric or electrified by 2025 (hybrids are also included here) to reach a percentage of 90% in Europe by 2030. In some cases, the electrical conversion is the survival of Historical brands such as Fiat, which from 2030 will become a 100% electric car company socialposts.