So you have your first e-news, e-zine or email campaign all worked out. Ireland email database with business and consumer email marketing info lists. After adding the final touches you hit send and out it goes to the 38 subscribers on your list. And don’t you feel pleased with yourself?
A total of 10 people open your email but not one clicks on the link to your offer.
Like air rushing out of a deflated balloon all your enthusiasm disappears. This is not the magic fix to your ailing sales you’d been hoping for.
Don’t give up.
Problem: you need a bigger list. Opening rates vary with different industries but you might be surprised to know that opening rates of just 20% or higher mean you’re doing well. So if you thought 90 – 100% of your list would read your e-news, think again. Now you can see why you need to build your list. It is from the list that you get sales opportunities. Effort spent building your list means more sales opportunities.
Why quality is more important than quantity in your list Building a quality list means attracting subscribers who want what you are offering. A huge list of people who have no interest in you, your product or service is just a great big waste of time. Worse, it could damage your reputation as you irritate people with unwanted emails.
Building your list relies on developing trust between you and your subscribers.
Offer something of value. Treat email addresses as valuable. Remember that email is a personal communication i.e you are sending messages to real people not just email addresses.