In the confinement we saw how the delivery sector had to be closer than ever to the consumer. With new measures implemented 中国商务电话清单, the brands had to innovate in record time so that the customer felt safe when ordering food at home, an action that he did more often due to the impossibility of leaving our homes. This has made the applications change, not only in design and usability, but also in prominence.
McDonald’s has been the leader in the Restaurant and Food Delivery industry for a long time. But that does not mean that it has a total monopoly. The company has relaxed to such an extent that its strongest rival, Burger King, has overtaken it. And this fact is supported by the consulting firm Smartme Analytics, which has analyzed the evolution of mobile apps in this sector throughout the first three months of 2020.
According to the consultancy, the historical leader in Spain has long been the McDonald’s app, but in times of a pandemic Burger King took over and surpassed the king thanks to its home delivery. This occurs because McDonald’s uses third-party applications to offer its service, while Burger King has it included in its own application. A total success on the part of the company that can now say that it is the real king as it is used by the largest number of the population.
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Uber Eats and Just Eats have also celebrated their maintenance in positive figures that they had achieved during the months of lockdown. The data brings them closer to the two great leaders in the sector, especially due to the impossibility of approaching restaurants. And to the list is added the application that avoids food waste, TooGoodToGo, which has improved during the same time as the other applications. Despite this, the fact that the consumer of this application has to come to pick up the food at the establishment itself has made their data not as positive as that of their competition. On the other hand, Deliveroo and Glovo have been the least benefited from this situation due to the ruling in favor of the riders. Both companies have seen the use of their applications reduced by up to 10% during the last quarter, although during the quarantine they did obtain positive figures.
The last positions in this ranking correspond to groups such as Club Vips, Foster’s Hollywood, Telepizza or KFC. All of them suffered a significant drop in the second quarter, but have managed to recover little by little in the summer months. In most cases they have even achieved higher figures than those they had presented in months prior to the coronavirus crisis. Situation that has also suffered in a similar way eltenedor.es, which occupies the seventh place in the penetration sector in Spain. The last one has been reserved for Domino’s Pizza, a company that despite having had minimal growth, this has been continued.
The data demonstrate the great dynamics that the sector has shown by being able to provide flexibility and meet new needs arising from the state of alarm. “Our technology accurately offers the feelings of consumers and the reality of this market,” says Lola Chicón, CEO of Smartme Analytics. socialposts
