Before I started doing affiliate marketing online I was actually involved in a home based network marketing business. I learned a lot about this business and how valuable a solid lead can be in growing a business.
My problem was I always wanted to go on the internet to find my leads but the business itself exploded in a “warm market” environment.
Against my mentor’s recommendations I decided to try the online lead gathering approach anyway… and tried to build trust online so that I could eventually show people the real business plan and hopefully become partners with them.
After a few months of work online I was getting pretty decent at capturing online leads. I thought I really was on to something big. In fact, what I really learned was that my follow-up plan for converting my business email leads leads into my business was failing and most of my leads were not interested in joining me in an offline business endeavour.
What I began to realize was I was good at getting leads online but was having trouble converting them in a warm market business. I was able to convert them on other things which made me focus more on the affiliate side of things and I started to lose focus on my original business. This is because I was actually starting to see money come in from my online leads.
I no longer do network marketing, but I do believe it is an excellent business model, and in fact sometimes I think back and wonder if I made a mistake in leaving that offline business to start working online.
My mentor really taught me a lot about business and personal relationships, and I have starting using some of his philosophies when structuring my own online marketing campaigns in a way to stimulate long-term growth, and residual income.
So, with all that in mind, understand that I learned a whole lot from my online approach to capturing business opportunity leads.. and this post is going to explain some of the things I learned
Gathering Business Opportunity Leads Online – What I Learned
Gathering qualified leads online can be tricky, but many people find it a necessary step they must take. With your own list of leads you can continue to promote your own business opportunity, your own products, or continue to market affiliate products and offers to your list well into the future.
Business opportunities is one of the most competitive niches online. You can even narrow this niche down to “home business opportunities” which still gets millions of searches around the world every day. People searching for home business opportunities are very valuable leads for several reasons.
If you do a typical search for home business you will find hundreds or thousands of people advertising the next great opportunity, and millions or even billions of blogs around the globe pumping out daily content in this niche.
Many of these site owners have done nothing more than hire a graphic designer for a few hundred bucks to create a nice website and some of them even pay people to write their blog posts for them. These sites have one goal in mind and that is to capture you as a lead and then later convert you to a customer or business partner. Many of the sites and owners promise fancy cars, and warm days at the beach, and some of them will tell you they have the answer you need to gain financial freedom.
Does this sound familiar? It probably does…
The actual number of these types of sites has drastically expanded in the last 10 years. There are literally billions of them – which makes it extremely expensive to advertise in this niche, and very difficult to stand out above the rest.
So How Does One Generate Their Own Qualified Business Opportunity Leads Online?
There are many tactical methods for generating good business opportunity leads online, but it really depends on what type of business you want to build.
If you are looking to just collect emails and send people a bunch of affiliate based products related to making money then the above mentioned style of websites might be all you need, but of course you will be competing against millions of people doing the same thing.
If you are one of the many people who have come online to find qualified business opportunity leads to expand your own home based business then you are probably familiar with warm markets and cold markets.
For the purpose of this article warm market is people you know, which could be friends, relatives and existing customers, even referrals are said to be warm. “Cold market” refers to a sales person’s future or prospective customers.
You may have a lot of experience in converting a warm market but the internet is generally a cold market environment. This does not mean you cannot turn your online leads into warm leads. It just requires a different approach to online lead generation that goes against the traditional “squeeze page” or “sales page” & affiliate approach.