Do you run your business from home or a store front? Do you receive your mail at a post office box or at your place of business? Do your customers or clients know how to contact you by mail? My desk is littered with envelopes that were returned to me because business owners did not have their correct mailing address on their website or business card. I fully intended to contact the business owners to find out their correct mailing address but just ran out of time. Therefore, they did not get the invitation to a big event, a thank you note or holiday card.
One of the steps we employ after we meet new people is to follow up. People cannot follow up with you if you do not have your mailing address on your website or marketing materials such as your business oates energy inc jacksonville fl card or brochure. Follow up is part of the rapport building system. I recently looked at a brand new website that someone was bragging about and noticed they had listed the words post office box but they did not put a number. Therefore, others cannot mail them a congratulatory note for opening their business or hosting a new website.
People want to know where you are located. I often hear the controversy that you need a physical address because a post office box makes your business look like it is shady or a scam. However, other business owners think safety and do not want someone showing up at their home unannounced. Only you can answer the question on where you want to receive mail for your business. However, once you make the decision you need to let your customers and clients know where to send mail. You cannot receive a testimonial from a client if they do not know how to mail it to you. Not everyone uses email and sometimes people want to send a “real” thank you note or gift through the old-fashioned mail system. The note I had sent a storefront business owner was returned with a yellow label saying the business did not receive mail at that address. The business owner missed learning how much I loved the candle I had bought and how much I looked forward to coming in again and purchasing more. I was not trying to sell her something I just wanted to brighten her day and let her know everyone who entered my home loved the candle I had bought from her store.
I encourage you to review your website and see if you have your correct mailing address on your website. You can list both a physical address and a post office box on your website. List the street address first with the post office box below the street address followed by city, state, and zip code.
When you list your business on various online business listing sites you will also want to ensure that you have your mailing address displayed. Additionally, take a minute to look at your business card. Do you have your mailing address on your business card? What about your brochure? Can customers or fellow business owners find you? Can they contact you?
A mailing address on your website and marketing documents adds to your credibility. When a fellow business owner or prospective client gets a piece of mail returned, they will often not take time to follow up. They will dismiss the returned piece of mail as well as you and your business. Do not miss making new friends, business contacts, or gaining new customers or clients by not having your business mailing address listed on your website or marketing materials.