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Canon celebrates the inspiring power of photography in its Tokyo 2020 spot

One Image. Thousand Dreams ”is the concept that articulates the announcement for the Olympic Games
The Japanese multinational has entrusted the idea to the creative studio BSPK Egypt Email Address

Commitment, resilience, improvement, camaraderie … These are some of the values ​​associated with sport and that the sponsoring brands of this edition of the Olympic Games have reflected in their commercial communications. On this occasion, the inspiring capacity of athletes towards the new generations is the idea behind Canon’s campaign for Tokyo 2020.

Canon is a gold sponsor of Tokyo 2020
Under the concept “One Image. Thousand Dreams ”, the Japanese multinational, which acts as a gold sponsor in these Olympics, highlights how photography can serve to instill strength in the purposes of those young people who seek to become future athletes. The campaign has been devised by the creative studio BSPK, with offices in New York and Tokyo, and has had Tatsuya Ishikawa as Creative Director.

Thus, creativity shows how a girl practices basketball on the court, at the same time that a poster of an NBA star adorns the walls of her room. The piece also features a boy submerged in a pool, while a framed and signed photo of a professional swimmer is displayed on his desk. In the same way, the spot shows the walls full of posters of skaters when a young man faces the curves of a skate ramp.

“One Image” reflects the enormous variety of athletes and future athletes that populate the world. Focusing on diversity and inclusion, the spot also leaves room for the Paralympics and shows a girl with prosthetics about to start a race on the athletic track. “A photo has the power to inspire someone’s life in all aspects,” says the brand with a message that also seeks to transcend the barriers of sport socialposts.

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