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Cheetos’ Support for Latino Youth

Along with the fashion collection jumia ghana email address, the “Leave your mark” campaign has established an alliance with the Good Bunny Foundation, the solidarity foundation promoted by the Puerto Rican artist that promotes the empowerment of young people through music or sports. Thus, they have launched the Leave Your Footprint Student Fund that seeks to recognize those students who are recording their mark in the world. The scholarship will award 10 students who embody the spirit of the campaign $ 50,000 each to further their education.

Cheetos has established a challenge on TikTok to award school aid
To participate and have the possibility of accessing these funds, those interested must participate in a challenge on the social network TikTok. Under the hashtag #DejaTuHuella and #Entry, young people from the United States and Puerto Rico must post a 60-second video explaining how they are leaving their mark on their community, their culture or society in general. The videos can be submitted until August 18, and the winners will be announced later this year.

“We have seen how our fans have made their mark on the world and we recognize the influence that the Hispanic community has had on the general culture,” said Jessica Spaulding, senior director of marketing for Frito-Lay North America. “Cheetos has long been a brand that celebrates all forms of self-expression, which is why we are proud to once again unite with an icon like Bad Bunny, to help the next generation Leave Their Mark through the launch of the Scholarship for Students and the fashion collaboration with Adidas ”.

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This initiative adds to the recently announced commitment by PepsiCo and the PepsiCo Foundation -multinational to which Frito-Lay, the Cheetos marketer- belongs to allocate 170 million dollars over the next five years to support the Latino community. The company’s goal with this initiative is to contribute to the conversation about racial inequality and encourage the creation of new opportunities socialposts.

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