Although Nike is also among the main topics of conversation with 42.2 thousand tweets, the truth is that it stands out that Adidas has leaked into the conversation without lifting a finger and thanks to an oversight by its main rival. Without a doubt the presentation of a new jersey will always be important for sports clubs and brands like Nike.
The matter becomes more relevant when the current context is read, where these two players have stopped receiving significant sums for sporting events that have been held without an audience in the seats.
In the middle of last August, for example, FIFA estimated this Wednesday a loss of income of about 12 billion euros, while Macedonia Mobile Database announcing that 150 national federations of the 211 that comprise it and four confederations have already requested the aid. of the Covid-19 Support Plan, endowed with 1,260 million for grants and loans.
A mistake in which Adidas wins
Given these figures, for sports teams and their sponsors, the sale of merchandising has been translated into a way to compensate for lost tickets.
In this way the presentation of a new jersey will be an important business point where every aspect must be taken care of so as not to lose the opportunity to re-generate a bond with your hobby in complex moments, but with a touch of innovation.
This was perhaps the approach taken during the presentation of the new Nike uniform for Club América, even today it went on sale from the official online store of the Mexican football team and was presented with a series of photographs published from social networks.
Although up to this point everything could seem normal, the truth is that this movement could give a winning point to Nike’s main competitor: Adidas.
This was due to an error that, although it might not seem significant, did not go unnoticed by social network users.
Promoting Nike, using Adidas
And it is that in one of the photographs shared by the official account of Club América, one of the players of the women’s team is shown wearing the new uniform signed by Nike, but using one of the most iconic Adidas tennis models.
The issue has not been overlooked by network users, who have echoed the error and have made Adidas a trend within social networks with 33.8 thousand related tweets in the Mexican market.
Although Nike is also among the main topics of conversation with 42.2 thousand tweets, the truth is that it stands out that Adidas has leaked into the conversation without lifting a finger and thanks to an oversight by its main rival.
It’s not easy
Managing the presence of a brand in social networks today seems to be an obligatory task. The consumer finds in these media a close, practical and immediate channel to be in contact with everything that is of interest to them, where brands, consumer trends and preferences in this regard are not foreign issues.
According to a recent study carried out by Yougov, 48 percent of consumers use social networks to see first-hand the portfolio of services and products of companies, where searches, questioning of the brands themselves as well as consultation of the opinions of other users are frequent activities.
Speaking specifically about what is happening in the Mexican market, comScore estimates indicate that of the 68 million Internet users recorded in the country, 93 percent are users of social networks, a projection that becomes relevant if it is considered that the search for services and products is the third activity with the highest percentage of participation among consumers connected to the network.
Although marketing and advertising Brother Cell Phone List actions on social networks is nothing new and seems commonplace for brands of any sector and size, it is also a reality that we are talking about an environment characterized by changes and particularly dynamic moods , which for teams Creative and marketing is a challenge when developing efforts on these platforms that, in addition to being relevant, can be measured based on the business objectives of each company.
In this sense, mistakes like the one Nike made now only make its strategy less effective, if we consider that surely its intention was not to give visibility to its rival, who wins hands down without lifting a single finger.
