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Collaboration with LADBible

As a complement to the campaign on media and social networks, “A soldier is a soldier” also includes a collaboration agreement with the online medium LADBible, which has a 66% penetration among the British population aged 18 to 34 and whose audience is 50% made up of women Haiti Email List.

The collaboration has resulted in the creation of content in which female soldiers share stories about work. Likewise, LADbible has “hacked” the Google image section so that more women appear when searching for photos of soldiers. LADBible launched this initiative after verifying that of the first 100 images that appear in the search engine when the word “soldier” is entered, 99 were of men socialposts.

TECHNICAL SHEET “A SOLDIER IS A SOLDIER”
Agency: Karmarama
Advertiser: Capita for the British Army
Client Contact: Siobhan Penrose (Head of Marketing)
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Creative Directors: Meigan Brown, Tobias Owen
Head of Planning: Amy Gilmore
Director of Strategic Planning: Rhonwen Lally
Creative Producer: Cydney Chadwick
Head of Design: Simon Wakeman
Deputy Head of Design: Josh Lowe
Producer: Ben Honor
Production Assistant: Georgia Middleton
Client General Manager: James Denton-Clark
Deputy Managing Director: Zoe Eagle
Account Director: Will Bright
Account Supervisors: Joe Bowen-Hall and Murray Borthwick
Production Company: K-Studios
Director: Hannah Berry George
Executive Producers: Angelica Polonczyk and Beverley Wells (Post Production)
Producer: Jon Harvey
Production Supervisor: Grace Matthews
Director of Photography: Kia Fern Little
Offline Editor: Ryan Robinson
VFX: Nineteentwenty
VFX Supervisor: Chrys Aldred
Colorist: Kai van Beers
Producer VFX: Paul Branch
Sound: 750 MPH
Engineer: Mike Bovill

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