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Companies face the challenge of harnessing the full potential of Big Data

There is no doubt that Big Data is a source of high value information, but being able to take advantage of it is another story. 78% of companies in the technology sector indicate that if they could take advantage of this data, their business strategy would be more effective, which would strengthen their business. But 73% of them consider that at the moment it is a challenge.

A recent study, prepared by CompTIA, reflects the Peru Mobile Database high degree of confidence in the practical application of Big Data by companies, although they are aware that it is not an easy task. 75% recognize that it is one of the great objectives, while 74% agree that they need to dedicate much more resources to the real-time analysis of the data that is continuously generated. It is true that it is such an amount of information that companies are faced with much more data than they are able to digest (53%).

One of the main applications of this data is to improve the customer experience. 23% of the companies surveyed place this objective as a priority, while for 18% it appears in second place. From here, 17% consider that Big Data will allow them to improve their efficiency, while 14% indicate that thanks to this information they will be able to target a more segmented audience.

Another great advantage of Big Data is the possibility of detecting trends, and adjusting to the real needs of the market. 16% bet on the creation of new products or business models, based on the results obtained from the analysis of this valuable information.

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Peru Mobile Database

According to Gartner, the communication companies sector is the one that invests the most in Big Data (35%), while 61% plan to do so in the following 2 years. On the other hand, the retail sector still appears among the sectors less aware of the importance of exploiting Big Data. Only 26% of companies have already bet in this area, while 39% plan to do so in the next 2 years.

Taking advantage of Big Data Brother Cell Phone List continues to be a great challenge, although companies are aware of its importance. Everything is a matter of time and having sufficient resources to be able to unravel the important data it hides, since at the moment, the trees do not allow us to see the forest.

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