More than half of consumers consider that in less than 10 years mobile devices will end up replacing television as the ideal medium to consume audiovisual content, according to a new study by Irdeto. Television will be relegated to the background from 2022. A forecast made by consumers themselves (53%). Even 31% of those surveyed by Irdeto dare to anticipate that said change in these behavior patterns, giving a maximum period of 5 years.
The survey collects interesting data on the Benin Mobile Database current tastes and preferences of consumers regarding audiovisual content. Thus, 65% of the participants affirm that they prefer live content, either through their television or via streaming, with their smartphone or tablet.
It should be noted that video occupies an important position in the scale of content that users consume. The data provided by Oolaya in July shows that during the first quarter of the year users consume more content than ever, using a greater diversity of devices, among which are smartphones and tablets. These devices constitute 10% of global video consumption, a spectacular growth, which has more than doubled the rate registered in 2012, which in the first quarter was just 4%.
When it comes to watching series, users prefer to watch the entire saga. Especially in the case of young people, where an overwhelming 60% of users between 18 and 24 years old bet to enjoy a sit-in with all the episodes.
It should be borne in mind that young people are the age group that shows the least interest in television. The latest study published in March by Nielsen indicated that among young people between 18 and 24 years of age, television consumption is gradually decreasing. According to their figures, this sector of the population spends 20 minutes less a day than a year ago, which represents a decrease of 2 hours and 20 minutes per week. In contrast, the number of users who consume video through new technologies increased by 22%.
30% of consumers also predict a promising future for smart TV to watch movies and other audiovisual content; a habit that is practiced in 5 years. However, the new 4K televisions have only managed to conquer 18% of those surveyed. 40% showed some interest, and 27% none at all.
Indeed, the integration of smartTV in our day to day is a matter of time, which will normalize its consumption. The first Report on Connected Televisions, published by IAB shows that 2 out of 10 Spaniards have a smartTV at home, of which 64% are not connected to the internet. The main reasons mentioned by these users is the Brother Cell Phone List lack of time or habit, in addition to using other devices, among which the smartphone (84%), the computer, either portable (78%) or desktop (68%) stand out. ), and the video game console (50%).
For their part, 6% bet on devices to consume streaming content, another 5% on mobile devices and 2% on Google Chromecast-type solutions.