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Consumers prefer mobile apps over websites to shop online

Mobile users spend much more time on apps than on sites. The Adobe study reflects how mobile applications are a good way to increase engagement with the target audience and create more opportunities for conversion.

Compuware’s Global Report on Mobile User Latvia Mobile Database Experience shows that when choosing between using a mobile application, or browsing a mobile-friendly website, users do not hesitate, 85% stick with the apps. The survey on mobile marketing published in June by Neustar also shows that 69.1% of companies have managed to strengthen the bond with their customers thanks to apps, while 44% have taken advantage of them to generate notoriety and provide valuable content to his clients.

A client can dedicate up to 24 minutes per session to an app with their tablet, 4 times more than the time they would dedicate to a website. In the case of smartphones, the time spent on mobile applications triples that of visiting the website (13 minutes vs. 4.5). Therefore, even tablets are positioned above smartphones when it comes to favoring contact with the brand through mobile devices.

Latvia Mobile Database

In addition, users use the brand’s applications twice as much as its website (9.8 vs 4.4 times), which allows a greater number of points of contact, and with it more opportunities to reach it and promote its fidelity.

The most frequently used applications are financial, up to 30% more than the rest; while those that are consulted for the longest time are those of travel, being able to dedicate up to 20 minutes per session. Users of apps in the retail sector also have a high penetration rate among mobile users, who visit them 5.8 times a month.

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When developing an app it is important to bear in mind that it is more popular with iOS users. On average, they spend 19 minutes per session, compared to the 9 minutes recorded by those with an Android device.

Definitely, mobile applications are an instrument that Brother Cell Phone List brings brands and users closer together through devices that are part of our day-to-day lives. Therefore, it is convenient to assess the suitability of including it in our sales strategy.

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