Mobile devices are positioned as the main means of access to the internet. And we are not just talking about smartphones, but tablets are gaining prominence visually. The number of young people who turn to tablets to consume leisure and entertainment content has grown dramatically in the last year, up to 320% according to the study of w00t! Half.
To reach this conclusion, the Finland Mobile Database company carried out an analysis of 2 billion visits to leisure, entertainment and lifestyle websites by users between 16 and 34 years of age, in order to find out through which devices they were used. it registered the access to the web.
12% of these visits took place through tablets during the first half of the year, which implies 320% more than in the same period of 2012. The company that signed the study estimates that by the end of the year 15% of all traffic on these pages will be recorded via tablets.
The iPad is proclaimed the king of smart displays
The data from w00t! Media show that the iPad is by far the tablet of choice for users who visited these pages. Specifically, 91% of the visits came from a tablet from the Apple factory.
The study also analyzes the impact of smartphones on the web traffic of the sites of this theme (leisure, entertainment and lifestyle), registering an important advance compared to the previous year, although much less significant than in the case of tablets. Thus, 19% of the visits to these pages came from a smartphone, which is 137% more than in 2012.
On this occasion, the terminals of the bitten apple also dominate the market, registering 70% of the visits. At this point, it should be clarified that the influence of the iPhone has decreased in the last 6 months, to the benefit of Android.
As can be seen from the data, users, especially the youngest, turn to their smart devices to obtain information, specifically about leisure and entertainment.
A reality that forces companies Brother Cell Phone List to bet on responsive design and offer a quality experience through these terminals. Instead, it is still a subject in which they have to improve. The recent study published by IAB reported that only 11% of large advertisers had a site adapted to mobile terminals. What are you waiting for to improve?