Daniel Marcos, a trainer and blogger at Capitalemprendedor.com, talks about the natural way our products grow and entrepreneurs understand the idea they can use it to Cape- Verde Email List get more cash from their products and create consistent products that help keep the company afloat. .
So the design and execution of the ideal and successful logo should include the above parts.
Let’s look at three different types of logos that combine different icons and typography.
-Logo: This is a brand name typographic presentation; A brand where the word acts as an image, so it is missing from an icon, the main advantage of the logo Cape- Verde Email List is that it is very easy to understand because it uses words and words to convey the message. The most obvious drawback is that it lacks the ability to remember compared to other types of logos. To better understand the logo, you need to think about how it transmits information: word of mouth, words (different characters), an example might be Coca-Cola, with a specific font for this company Cape- Verde Email List, and the word in the background works like an image, Or with MacDonald’s character.
-Isotype: It is an icon or graphic visual sign that identifies the company, due to its similarity, shape, color; A sign where the image works without text. For example, Apple’s apple or Nike’s pipe (swoosh). So it is exclusively made up of icons and lacks typography. The biggest advantage of isotypes is that they are easier to remember than other types because images are stored more easily in memory than words. The disadvantage of this is that the non-use of precise words makes Cape- Verde Email List it more difficult to explain, so its graphic must be straightforward.
-Isologotype: It is a combination of the former, hence the great property of icons and typography, and consequently its understanding. The disadvantage of this type of logo is that it is difficult for the public to remember, because it is even more so. This combination in question is hard to remember. Now, it is used by many in their company until they easily diagnose an isologotype.
In short, we will need to create a logo
- Get to know your customers
- Make sketches
- And finally research and concept.
Based on their respective forms, we can classify them as:
-Square: Forms associated with experience, perseverance and tradition. Its flat sides give the idea of a firm foot and maximum firmness.
-Circle: Form connected with movement, perfection and progress. The question of movement is a clear metaphor for the wheel and with it we think of progress and “going forward”.
-Triangle: It is related to innovation and growth. It is clear that triangles on the web are always used as arrows (arrow whore, maybe). The triangle presents a strong, solid and strong foundation but it dares to do more, it seeks the sky and it does not stop.