According to statistics compiled by HubSpot , companies that publish more than 16 blog posts a month get almost 3.5 times more traffic than those that only do it less than four times in the same period of time, that’s why you should know how. make a travel blog and take advantage of its benefits. In addition, they are the most effective means to inform the target audience, attract potential customers and convert them into buyers. Consequently, blogging has become an essential tactic within the marketing strategies of a travel agency. But how to make a travel blog?
By introducing a travel blog into the agency’s marketing strategy, you have a better chance of directing visitors to your site and, once there, guiding Morocco whatsapp number list them through the buyers’ journey until the final conversion. According to the same HubSpot report, 47% of buyers viewed 3-5 items before engaging with a sales rep. Creating the blog is very simple, take note of how to do it. Choose a name for your travel blog When thinking about a blog to optimize the marketing strategies of a travel agency, take into account that the name of the site is one of the most important elements.
Important Effects On How
since it defines the brand and indicates what it does. Make sure the name is short, easy to remember and perfectly describes your activity. Avoid using place names, such as “Traveling through Mexico” or “Getting to know Latin America.” If your project grows, this can be a limitation when it comes to writing and expanding the business. Buy your own domain and find a hosting You do not have another option. Although it is true that there are free platforms, they are very limited and will not allow you to do many things, such as modify the code or install certain plugins .
In addition, the paid versions have a much more professional appearance that has a better impact on the target audience. Once this point is clear, you have to buy the domain. Namecheap is a good option, but there are several providers that you can easily find on the web. In any case, the procedure is as simple as buying any product in an online store. You just have to look for a free domain name -that is, without using it-, fill out a format, pay and that’s it! Your email will receive the data to activate the address. As for the extension, the most recommended is that it be.
Simple, But It’s A Lesson With
because it is more global. Something that fits like a glove for a site that will specialize in the theme of travel, generally of a transnational nature. Install a content manager In order to manage the content of your blog you need a content management system or CMS. You can use any, but WordPress is one of the most recommended for being intuitive but robust. In fact, statistics show that 2,645 of the top 10,000 sites on the web use WordPress. Once inside the manager you will have to configure an account according to the needs of your travel blog and acquire a template for it.
Your choice will depend on your tastes and those of your target audience. However, it is important that it meets the following attributes: Make it clear. That it can be easily read and that it adapts to mobile devices. That it is well programmed for positioning (SEO) and avoid hacks. Good technical support. Having a template with these characteristics will facilitate your e-marketing work in tourism , as it will allow you to position the blog faster and offer a better user experience to your visitors. Install basic plugins Plugins are programs or software that allow you to add different functionalities to the page.