experience in all interactions with the company and throughout the entire purchase journey. Do you know what email sequences are and what they are for? Here we tell you so you can start now. Imagine being able to have all your clients and prospects interested without lifting a finger. A dream. truth? Then. although it is not exactly like that. email sequences work in a similar way. You are going to have to move a finger … but only once in a while. That’s what the automated email marketing: campaigns that you can send automatically to have a sustained conversation with your customers and potential users. When you have a database. you can’t answer everything manually.
Automating the business and this part of the communication is key so that you can optimize time and resources to grow. In this post we explain how with 5 practical cases. What is an email sequence? A sequence of emails Bahamas whatsapp number list is a series of emails sent automatically to specific segments people in the database. The sequences of emails can be based on triggers or on time. When an email sequence is based on triggers. the emails are sent based on actions such as: Browsing behavior New subscriptions in a web form Shopping cart abandonment Read or download content Buy a product Request a free trial period bootstrapping autoresponder.
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A time-based email sequence (sometimes called email autoresponder or autoresponder) send emails at predetermined time intervals. such as: Right after subscription 30 days after purchase On the anniversary of the subscription Birthday day Etc. In both cases . you only have to configure them once . And then they work for you. Where is the key to the email sequences? … Organized and methodical people like me love this: The key is planning! With a good strategic organization you will be able to put together your email sequences and. as you see all the time you earn. You won’t be able to stop! According McKinsey: Email marketing produces the highest ROI of most digital media; in fact. the average order value of an email purchase is at least three times higher than one from social media.
It is worth continuing to invest in this tool. There’s no doubt. Pay Day Money GIF by MOST EXPENSIVEST – Find & Share on GIPHY via GIPHY At this point we believe that we have already beaten you. Are you on board?… The email sequences are automated. They take people from the point of not knowing your company to becoming enthusiastic and full-fledged customers (who love to recommend your brand). However. Do you know what are the email sequences that you can program to increase your open rates? The essential ones? Here we tell you … The 5 essential email sequences 1. Sequence of welcome emails When you go to someone’s house Do you just walk in Hopefully not.
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Of course not. They need to welcome you. According to the most popular email marketing reports. welcome emails have an average open rate of 45%. Impressive! So how can you get those results from your welcome emails? Personalize them Make them attractive and add value Offer some benefit It explains in a transparent way what the data will be used for and how the communication will be Read more in this article about welcome emails broadway-email-welcome Take the opportunity because very few people will join a newsletter just to receive a newsletter. That is to say: they have an initial interest in what they think you are going to offer them.
How to take advantage of it? Do not send the welcome email thinking that it is ONLY a welcome email. See the big picture and always go further. Send it as part of something bigger. Link it to the next messages that you strategically think will lead people to convert. Like this according to various blogs and our own experience. it seems that the general recommendation on this point is: Send 4-6 emails as part of the welcome email series. You must build trust and help your contacts before driving the sale: five emails give you space to dedicate each email to a specific topic and go through the different stages: greet. make a good impression. interact. inform. fall in love.