Mobile finance is fast becoming an essential part of our daily lives, both in advanced economies, where mobile applications offer unmatched ease of use, and in emerging markets, where mobile finance is providing banking services for people 奥地利商务电话清单. that were historically out of the reach of the banking sector.
As with any other fast-growing industry, it can be difficult to keep up with all the news. What are the fastest growing regions? What is the growth trajectory of the sector? And what has been the effect of the global pandemic on consumer behavior? Mobile finance is taking on an increasingly important role in our everyday lives, which is why it is now more important than ever to understand the comparisons and trends that exist within this fast-growing vertical. To answer these and other questions, Adjust partnered with the Apptopia application intelligence platform to create the Mobile Finance Report 2020.
Adjust’s new report outlines the top trends in the finance apps industry in Argentina, Brazil, Germany, Great Britain, Japan, Russia, Turkey, the United States, and Ukraine, and provides an essential overview of the world of mobile finance and your future outlook. These are some of the main conclusions of the report:
- Activity in investment applications is increasing considerably
The global pandemic has brought about an unprecedented shift in global economic patterns, and the applications offered by trading platforms, such as Acorns, Gatsby, and Stash, are democratizing investing by making it easier and more accessible. This has led to an increase in activity in investment applications, which experienced an 88% growth in average sessions per day between January and June 2020.
- Payment applications are on the way to success
The number of sessions in payment applications increased by 49% between the first half of 2019 and the first half of 2020, in the countries that participated in our survey. The most impressive growth rates were in Japan (75%), Germany (45%), Turkey (39%), the United States (33%) and the United Kingdom (29%).
Sessions in banking and payments had a combined average increase of 26% in the countries that participated in the survey. Although all countries experienced an increase in sessions, the most prominent markets in terms of growth rates were Japan (142%), Germany (40%), Turkey (31%) and the United States (27%) .
- Super apps keep shaking the market
Super apps continue to be one of the top trends on mobile devices. The super apps appeared in Asia with some prominent copies, such as WeChat and KakaoTalk. However, other regions are adopting the same strategy of super applications, such as Revolut. socialposts