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Don’t Underestimate Customer Loyalty

Customer loyalty management is an important part of the business that can help improve the results of your company with a decrease in the cost of sales.

Customer loyalty will help you build a stronger base of customers who want to do business with your company again.

It is proven that it costs six times more to attract a new customer than it does to maintain an existing one, and that a dissatisfied customer will talk to several people about any problems that arise in their relationships with your company Indonesia Email List.

Customer loyalty management should focus on ensuring that customers return, which is essential for a company to be successful Indonesia Email List and this must be repeated to its employees, to ensure that all customers are treated appropriately and ensure that they are always satisfied with the service received in your company.

Each of your employees has to understand the concept of the best customer relationships and get trained to interact with customers in the right way. It will explain to employees how bad attitudes and treating customers badly can ruin a business Indonesia Email List.

Managers must immediately monitor and recognize poor customer service and must be agile in fixing problems in situations where they may arise.

Customer loyalty is achieved through good communication Indonesia Email List and fast, efficient problem resolution.

Businesses of all kinds must ensure that all employees have the necessary skills to handle customers in the proper manner. Focus on training your employees to develop skills that improve customer loyalty and retention, an essential part of every business.

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Lower order picking costs helped Damark increase the value of its products and services. For example, like any other catalog vendor, Damark Indonesia Email List has a monstrous demand at Christmas involving the hiring of temporary staff. Some competitors need up to two weeks to train their temporary workers in the basic skills to use the computerized order-picking system. Damark cut that time down to just four hours. And the Direct Customer Service system provides different levels of automated guidance for varying degrees of skill in using the system, based on the constant improvement employees experience on the go.

Then…

You will surely say: “… But Damark, Wal-Mart, Sears, they are the big retail corporations !! I can’t compare myself to them !! I have a company of 4 people in a Latin American province! And here is your mistake! It is not about comparing the value of your business against the market value of a colossus, it is about comparing WHAT YOU DO to improve the relationship WITH YOUR CUSTOMERS and therefore WITH YOUR COMPANY, its services and commercial success. That there are already trends supported by experiences of “colossi” what he proposes is to advance us the way. Take advantage of the fact that they have already invested in experiences and apply the best results. If you can innovate, even better, it will help you improve your positioning in the environment in which you move.

Adapt that reality to yours, seek help, opinions, try to improve what you do. The natural desertion of clients from a business at the end of a certain period. (Atrition), has already been studied: Your company is predestined to lose at the end of a year, approximately 10% of the clients it has today. (Those who move, the deceased, the annoying, etc. etc.) Obviously many of them Indonesia Email List will be replaced by new ones, but a percentage of around 6% are customers who “for no apparent reason” are going to leave. This is a rule, it is fulfilled both for a position in the local fair, as well as in a bank.

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Think for a second:

What do you do to keep your customers? Are you just trying to serve them better? Won’t it be little? Can you do more? Review your processes. Analyze market needs and possibilities for improvements in what you do. At the end of the day, that is what a company is about, starting a path with profits.

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