In recent years, Facebook has put special focus on developing business solutions on its platform to help its advertisers grow and all this, without neglecting its users, its most precious value. As a result, the American giant selected nine of its best partner agencies in New Caledonia Email List – including Elogia, Making Science, T20 or Habitant – to face them in a “pitch” in which to present their proposals to grow a real brand and your sales from the hand of all the Facebook tools available in the market.
In this way, Facebook sought to take its partners to another level, facing them in a friendly manner, not only with constant learning challenges, but also to make their most innovative solutions visible with its close network of specialists. The result of the process: to recognize the best Spanish agency in Facebook Solutions with the ability to understand this ecosystem to generate business New Caledonia Email List.
Finally, Elogia has been the winner of this first edition of the Facebook Ads Pitch 2020. The agency, which plans to double the business on Facebook in 2021, has clients such as Naturgy, Panasonic, Purificación García, Aliexpress, Banco Mediolanum on this channel. , Cofidis, Hero, Oxfam, Teka and Salsa Jeans, among others.
In this way, in 2021 Elogia will represent Spain in Dublin before all the Facebook agencies in Europe and Asia. According to Sabela González, Social Paid Hub Leader of Elogia; «This type of Facebook events help us to put in value everything we know about Facebook ads and how to apply it for our clients, we are also excited about the next international event in 2021 in Dublin with all the Facebook agencies for EMEA in which We will be the agency that represents Spain ».
Social paid, a growing channel
The Social paid channel does not stop growing: according to the latest study of social networks in Spain, 66% of advertisers have increased this investment in social media New Caledonia Email List. The study also reveals that 52% of network users follow brands on social networks. Almost 80% of companies already invest in Social Ads and 78% of them declare they are satisfied with this bet.
Elogia’s estimated growth for the fourth quarter of 2020 of its Facebook business volume is almost 45% compared to the previous year, assuming almost 50% growth throughout the year. These good results and the launch of Facebook Solutions make the Spanish indie agency estimate that this business volume will double by 2021.
According to Álvaro Gómez, Country Manager of Elogia Spain; “We are very happy for the close partnership we have with Facebook and that allows us to provide a business differential to our partners, since the emergence of the COVID era has only accelerated the changes in which the industries of all sectors have been immersed, promoting a multi-channel strategy that responds to the current consumer reality ”.
One of the aspects most valued by Facebook to counteract the COVID-effect have been the Cross Border Business and omnichannel actions as well as interactivity with augmented reality filters applying consumer trends, and the optimization approach and studies in the campaigns through Facebook’s “test and learn” methodology New Caledonia Email List.
All the proposals presented were characterized by being innovative and disruptive. In addition, they were not only focused on the operational capacities of the agencies but also on analytical, strategic and market knowledge intelligence New Caledonia Email List. The challenge, focused on growing a real brand and its sales hand in hand with all the Facebook Solutions available in the market, in order to take advantage of an unprecedented opportunity to reach new clients, has allowed Elogia to position itself as the best Spanish indie agency in Facebook Solutions in this first edition of the Agencies Pitch.