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Espai Huawei Barcelona was born to become an experiential place for the consumer

Huawei continues to expand its territory, this time to Barcelona, ​​to open Huawei’s second flaghsip in Spain and the second largest in the world, only after China 加纳电话号码表. On February 22 the inauguration of this Espai Huawei Barcelona took place with a resounding success.

The event was attended by more than 4,000 people and carried out numerous activities. The inauguration ended in the afternoon with an opening ceremony by Pablo Wang, Director of the Consumer Business Unit of Huawei in Spain, and Walter Ji, President of the Consumer area of ​​Huawei Europe. They also had the presence of Laia Bonet, deputy mayor of Agenda 2030, Digital Transition, Sports and Territorial and Metropolitan Coordination.

On the other hand, the event had a special guest. Five-time world motorcycle champion, Jorge Lorenzo, raffled off a Moto GP experience in his virtual motorcycle simulator.

Huawei now has a new space in the center of Barcelona. Specifically, it is located at number 9 of Plaza Catalunya and seeks to be the meeting point for consumers and visitors to the city, to bring them closer to its most innovative technological proposals. For this reason, the Espai Huawei Barcelona is seen as a space in which consumers can enjoy unique experiences, as well as discover the complete ecosystem of the company’s products, their applications and the products that have not yet been released on the market.

huawei space

The 750 m2 of space are spread over two floors and have experiential areas. These are exhibitions and experts in Lifestyle, trends, sports, health, art and photography, in addition to the more technological sectors such as video, multimedia, video games or robotics. In addition, consumers will be able to enjoy technical services and personalized consulting within this space.

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The main objective of the flaghsip is to become a space for the leisure of its visitors and not a simple store. This is seen in the possibility of enjoying events, exhibitions, trainings and activities in which, on occasions, special guests will participate.

“In 2019 we were already pioneers in Europe with the opening of our Huawei Space in Madrid, and this year we continue with our goal of being closer to our consumers in one of the most important and exciting cities in the world”, says Pablo Wang, Director of Huawei’s Consumer Business Unit in Spain. «The new Espai Huawei Barcelona is much more than a store, it is a space for discovery and for living experiences and learning about the technologies that will make life easier for people. And all this in an environment inspired by the avant-garde and innovative spirit of Barcelona ”, he adds.

The creation of this space has led to the creation of more than 20 jobs. After this agreement with the Barcelona City Council, last November under the framework of the Smart City Expo, Huawei strengthened its ties with Barcelona as a global technology center and lay the foundations that could facilitate new agreements and collaborations in the near future, according to Laia Bonet.

For her part, Marianna Cherubini, Retail Director of the Consumer Unit of Huawei Spain, commented that “In 2020 we continue with our strategic commitment based on the creation of premium single-brand stores and commercial spaces. In July of last year we opened our Huawei Madrid Space on Gran Vía street, the company’s largest outside of China, and at the beginning of this year we opened our Huawei store in the La Gavia shopping center in Madrid. With this, the brand has reinforced the services that it already had for more than three years in its Experience and Service Centers located in Malaga, Madrid and Barcelona ».

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On the other hand, the Barcelona Opportunity Week will take place, which will allow customers to benefit from a 20% discount on key products. These are the 256GB P20 Pro, the new Watch GT 2, and the Freebuds 3 wireless earbuds.

In addition, Espai Huawei Barcelona continues with its strong commitment to first-class customer service, already implemented in Madrid. In this way, consumers will be able to opt for a personalized consulting service so that they can learn about the news and the high technology of the ecosystem of the brand’s devices, as well as the possibilities to integrate them into their daily routine.

These professionals will work in a technical service integrated into the space itself, in such a way that visitors can observe the professionals through large glass windows. On the other hand, those who want to give an exclusive touch to their terminals, will have at their disposal a case customization area 社交帖子.

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