Captain Wallet was born in France in 2013 and, since then, has made mobile wallet marketing an essential device for CRM experts in this country 澳大利亚商务电话清单. There are more than 100 companies (from all sectors), such as Decathlon France, McDonald France, Lacoste, Europcar, Guerlain, Lavinia, Club Med, Unibail-Rodamco-Westfield among others, which trust Captain Wallet to carry out their mobile wallet marketing strategies in France and in the world.
Now, Captain Wallet arrives in Spain through some French brands such as Etam, Courir, Pimkie or Clarins that offer this new device to their customers.
In fact, the Etam firm has become a clear success story. Since it opted for Captain Wallet to complete its communication channel, addressing digitization, personalization and campaigns, the company increased the recurrence of purchases and the engagement of its customers and has managed to improve all its KPIs.
With a simple route, there is no APP to download and the card is added in two clicks to open the communication channel, the device is widely accepted in all age ranges. Etam has focused its strategy on the digitization of Etam Connect, which has also helped it to impact a younger segment of the public, with an average age of 26 years. Other brands such as Intersport had a great acceptance by their customers with an average age of 45 years.
In this way, it is shown that, in addition, with a mobile equipment rate of 98.5% in Spain during 2019, the wallet can reach all generations. The responsiveness of the campaigns will depend, in part, on the strategy adopted by the brands, so a good strategy in this channel can be a success for advertisers. socialposts
